🇩🇰 Danish brands owned by Swedish companies 🇸🇪
6 brands that originated in Denmark are owned today by 3 companies headquartered in Sweden, led by Midsona, Hultafors Group and Storytel.
Midsona (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Earth Control | Nuts & seeds | 2020 | — |
| Urtekram | Shampoo & conditioner | — | — |
Hultafors Group (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Lyngsøe Rainwear | Workwear | 2025 | — |
| Scangrip | Batteries & lighting | — | — |
Storytel (2)
| Brand | Category | Acquired | Deal |
|---|---|---|---|
| Mofibo | Streaming audio | — | — |
| People's | Book publishers | 2017 | — |