Who owns Earth Control?
Earth Control is owned by Midsona (Sweden, STO: MSON B), which has owned the brand since 7 October 2020.[1][2][3]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Midsona AB (publ) — Årsredovisning 2025, 8 April 2026. Last checked .
Key facts
- Current owner
- Midsona AB (publ) reported
- Owned since
- Owner HQ
- 🇸🇪 Sweden, Malmö
- Origin
- 🇩🇰 Denmark
- Category
- Food › Snacks › Nuts & seeds
- Parent ticker
- STO: MSON B
- Last verified
- · 3 sources
About Earth Control
Earth Control is the dried fruit and nut brand of System Frugt, a Danish company founded in 1991 that Midsona bought on 7 October 2020 for SEK 298 million. Midsona said then that the brand led its category in Denmark and was growing across the other Nordic markets. Its nuts are roasted at the company's own roastery outside Aarhus and sold alongside dried fruit, berries, snacks and salad toppings.
Ownership timeline of Earth Control
Where Earth Control sits in Midsona
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midsona ownership tree →
See the full Midsona brand portfolio (11) →
Other brands owned by Midsona
Midsona controls 11 brands on Brandtree, 10 of them in food.
Also in food
Other brands in nuts & seeds, and who owns them
The 20 brands in nuts & seeds on Brandtree belong to 16 owners. The largest is John B. Sanfilippo & Son, with 4; Midsona has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Fisher | John B. Sanfilippo & Son | 🇺🇸 United States |
| Abu Auf | Agthia | 🇦🇪 United Arab Emirates |
| Al Rifai | Al Rifai | 🇱🇧 Lebanon |
| Simbat | BİM | 🇹🇷 Turkey |
| Blue Diamond | Blue Diamond Growers | 🇺🇸 United States |
| ChaCha | ChaCha | 🇨🇳 China |
| FMF Peas | FMF | 🇫🇯 Fiji |
| Garuda | Garudafood | 🇮🇩 Indonesia |
About the owner: Midsona
Midsona is a publicly listed company headquartered in Malmö, Sweden. Brandtree records 11 brands under its control, and it is listed as STO: MSON B.
Midsona is a Malmö company that makes and sells health foods, organic and plant-based food and consumer-health products, mainly in Europe, through divisions for the Nordic countries, northern Europe and southern Europe. Its net sales were SEK 3,630 million in 2025, 64 per cent of them in its Nordic division. It moved beyond the Nordic region through acquisitions in Germany, France and Spain in 2018 and 2019, sells private label and licensed brands alongside its own, and its A and B shares trade on Nasdaq Stockholm.
🇩🇰 Earth Control and other Danish brands
Brandtree records a controlling owner for 106 brands that began in Denmark. 27 of them (25%) are now controlled by a company headquartered in another country, Earth Control among them.
- 3-Stjernet — Atria 🇫🇮
- Arla — Arla Foods 🇩🇰
- Danish Crown — Danish Crown 🇩🇰
- Rawbite — Bahlsen 🇩🇪
- Síríus — Nói Síríus 🇮🇸
- 7 Seas — Scandinavian Tobacco Group 🇩🇰
Frequently asked questions
Who is the parent company of Earth Control?
The parent company of Earth Control is Midsona, a publicly listed company headquartered in Sweden.
Is Earth Control Danish or Swedish?
Earth Control originated in Denmark, but it is owned today by Midsona, which is headquartered in Sweden. So Earth Control is a Danish-origin brand under Swedish ownership.
Since when has Midsona owned Earth Control?
Midsona has owned Earth Control since 7 October 2020.
Is Earth Control still owned by Midsona?
Yes. As of 26 October 2026, Earth Control is still owned by Midsona. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midsona AB (publ) — Årsredovisning 2025 — Midsona AB, Annual report, published 8 April 2026; retrieved 26 October 2026.
- [2] Midsona acquires Danish plant-based foods company with sales of SEK 562 million — Midsona AB, Official press release, published 7 October 2020; retrieved 26 October 2026.
- [3] Earth Control — Midsona AB, Official document; retrieved 26 October 2026.
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