Who owns Happy Bio?
Happy Bio is owned by Midsona (Sweden, STO: MSON B), which has owned the brand since 1 October 2019.[1][2][3]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Midsona AB (publ) — Årsredovisning 2025, 8 April 2026. Last checked .
Key facts
- Current owner
- Midsona AB (publ) reported
- Owned since
- Owner HQ
- 🇸🇪 Sweden, Malmö
- Origin
- 🇫🇷 France
- Category
- Food › Breakfast cereal › Hot cereal & oats
- Parent ticker
- STO: MSON B
- Last verified
- · 3 sources
About Happy Bio
Happy Bio is an organic and plant-based food brand covering grains, flakes, seeds and similar dry goods. Midsona described it as the newer, award-winning brand of Alimentation Santé when it agreed to buy that French and Spanish group in July 2019, and it took control on 1 October 2019. The brand saw strong demand in 2025, which Midsona attributes to the global trend towards eating more so-called superseeds.
Ownership timeline of Happy Bio
Where Happy Bio sits in Midsona
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midsona ownership tree →
See the full Midsona brand portfolio (11) →
Other brands owned by Midsona
Midsona controls 11 brands on Brandtree, 10 of them in food.
Also in food
- Bertil's
- Celnat
- Davert (1984)
- Earth Control
- Friggs (1968)
- Helios (1969)
- Kung Markatta (1983)
- Risenta (1940)
- Vegetalia (1986)
Other brands in hot cereal & oats, and who owns them
Midsona has more brands in hot cereal & oats on Brandtree than any other owner: 2 of 16.
About the owner: Midsona
Midsona is a publicly listed company headquartered in Malmö, Sweden. Brandtree records 11 brands under its control, and it is listed as STO: MSON B.
Midsona is a Malmö company that makes and sells health foods, organic and plant-based food and consumer-health products, mainly in Europe, through divisions for the Nordic countries, northern Europe and southern Europe. Its net sales were SEK 3,630 million in 2025, 64 per cent of them in its Nordic division. It moved beyond the Nordic region through acquisitions in Germany, France and Spain in 2018 and 2019, sells private label and licensed brands alongside its own, and its A and B shares trade on Nasdaq Stockholm.
🇫🇷 Happy Bio and other French brands
Brandtree records a controlling owner for 327 brands that began in France. 102 of them (31%) are now controlled by a company headquartered in another country, Happy Bio among them.
- Actimel — Danone 🇫🇷
- Babybel — Bel Group 🇫🇷
- Bonduelle — Bonduelle 🇫🇷
- Béghin Say — Tereos 🇫🇷
- Candia — Sodiaal 🇫🇷
- Caprice des Dieux — Savencia Fromage & Dairy 🇫🇷
Frequently asked questions
Who is the parent company of Happy Bio?
The parent company of Happy Bio is Midsona, a publicly listed company headquartered in Sweden.
Is Happy Bio French or Swedish?
Happy Bio originated in France, but it is owned today by Midsona, which is headquartered in Sweden. So Happy Bio is a French-origin brand under Swedish ownership.
Since when has Midsona owned Happy Bio?
Midsona has owned Happy Bio since 1 October 2019.
Is Happy Bio still owned by Midsona?
Yes. As of 26 October 2026, Happy Bio is still owned by Midsona. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midsona AB (publ) — Årsredovisning 2025 — Midsona AB, Annual report, published 8 April 2026; retrieved 26 October 2026.
- [2] Midsona to acquire French/Spanish Alimentation Santé — Midsona AB, Official press release, published 23 July 2019; retrieved 26 October 2026.
- [3] Midsona — Year-end Report 2019 — Midsona AB, Official press release; retrieved 26 October 2026.
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