Who owns Bertil's?
Bertil's is owned by Midsona (Sweden, STO: MSON B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Midsona AB (publ) — Årsredovisning 2025, 8 April 2026. Last checked .
Key facts
- Current owner
- Midsona AB (publ) reported
- Owner HQ
- 🇸🇪 Sweden, Malmö
- Origin
- 🇫🇮 Finland
- Category
- Food › Nutrition & supplements › Vitamins & supplements
- Parent ticker
- STO: MSON B
- Last verified
- · 2 sources
About Bertil's
Bertil's is a Finnish range of vitamins, trace minerals and combination supplements, developed and made in Finland. It was created more than sixty years ago by the pharmacist Bertil Pomoell, whose name it carries. In 2025 Midsona simplified its Finnish supplement portfolio specifically to strengthen Bertil's, which it calls a well-established brand in that market.
Ownership timeline of Bertil's
Where Bertil's sits in Midsona
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midsona ownership tree →
See the full Midsona brand portfolio (11) →
Other brands owned by Midsona
Midsona controls 11 brands on Brandtree, 10 of them in food.
Also in food
- Celnat
- Davert (1984)
- Earth Control
- Friggs (1968)
- Happy Bio
- Helios (1969)
- Kung Markatta (1983)
- Risenta (1940)
- Vegetalia (1986)
Other brands in vitamins & supplements, and who owns them
The 49 brands in vitamins & supplements on Brandtree belong to 34 owners. The largest is Krka, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bilobil | Krka | 🇸🇮 Slovenia |
| Berocca | Bayer | 🇩🇪 Germany |
| AXIO | LifeVantage | 🇺🇸 United States |
| Ambrotose | Mannatech | 🇺🇸 United States |
| Abecedin | Birzeit Pharmaceutical | 🇵🇸 Palestine |
| Nature's Sunshine Products | Nature's Sunshine | 🇺🇸 United States |
| Beauty Focus | Nu Skin | 🇺🇸 United States |
| Hiya | USANA | 🇺🇸 United States |
About the owner: Midsona
Midsona is a publicly listed company headquartered in Malmö, Sweden. Brandtree records 11 brands under its control, and it is listed as STO: MSON B.
Midsona is a Malmö company that makes and sells health foods, organic and plant-based food and consumer-health products, mainly in Europe, through divisions for the Nordic countries, northern Europe and southern Europe. Its net sales were SEK 3,630 million in 2025, 64 per cent of them in its Nordic division. It moved beyond the Nordic region through acquisitions in Germany, France and Spain in 2018 and 2019, sells private label and licensed brands alongside its own, and its A and B shares trade on Nasdaq Stockholm.
🇫🇮 Bertil's and other Finnish brands
Brandtree records a controlling owner for 67 brands that began in Finland. 23 of them (34%) are now controlled by a company headquartered in another country, Bertil's among them.
- Atria — Atria 🇫🇮
- Benecol — Raisio 🇫🇮
- Fazer Aito — Fazer 🇫🇮
- Finn Crisp — Lantmännen 🇸🇪
- HK — HKFoods 🇫🇮
- Härkis — Valio 🇫🇮
Frequently asked questions
Who is the parent company of Bertil's?
The parent company of Bertil's is Midsona, a publicly listed company headquartered in Sweden.
Is Bertil's Finnish or Swedish?
Bertil's originated in Finland, but it is owned today by Midsona, which is headquartered in Sweden. So Bertil's is a Finnish-origin brand under Swedish ownership.
Is Bertil's still owned by Midsona?
Yes. As of 26 October 2026, Bertil's is still owned by Midsona. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midsona AB (publ) — Årsredovisning 2025 — Midsona AB, Annual report, published 8 April 2026; retrieved 26 October 2026.
- [2] bertil's — ravintolisät — Midsona Finland Oy, Official document; retrieved 26 October 2026.
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