USANA: brands it owns and its ownership tree
USANA (NYSE: USNA) is a publicly listed company headquartered in Salt Lake City, United States that owns 3 consumer brands.[1][2]
USANA Health Sciences is a Utah direct-selling company, founded in 1992 by Myron W. Wentz, that sells nutritional supplements, meal replacements and skincare through independent members. Its 10-K for the year ended 3 January 2026 reports that it bought Rise Bar Wellness and Oola Global in 2022 and, in December 2024, a 78.85% interest in Hiya Health Products. Its China business is run through BabyCare Holdings, a subsidiary that is not a separate consumer brand here. Oola, a personal-development and nutritional direct-selling business, is left out as it fits no category.
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divestitures recorded
Company facts
- Legal name
- USANA Health Sciences, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Salt Lake City, United States
- Founded
- 1992
- Tickers
- NYSE: USNA
- Revenue
- $925.3 million (2025)[2]
- SEC CIK
- 0000896264
- Website
- www.usana.com
- Last verified
- · 2 sources
What USANA's annual report says about its business
Read from USANA's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Core nutritional, Hiya direct-to-consumer:
we now operate and sell products through an omni-channel platform, which includes direct selling, direct-to-consumer, third-party marketplace and retail channels and organize our business into two reportable segments: Core nutritional and Hiya direct-to-consumer.
Acquisitions and disposals named in the filing
- Acquired: Hiya Health Products, LLC (December 2024).
In December 2024, we acquired a 78.85% ownership interest in Hiya Health Products, LLC ("Hiya"), a leading direct-to-consumer provider of high-quality children's health and wellness products (the "Hiya Acquisition").
- Acquired: Rise (2022).
In 2022, we acquired Rise and have expanded Rise's product offering, distribution channel, and customer base over the last three years.
- Acquired: Oola Global, LLC (2022).
The customer base for our "other" category is comprised of customers of Rise and Oola Global, LLC ("Oola"), which are both businesses we acquired in 2022.
- Acquired: Hiya.
The Hiya Acquisition may not be accretive, and may be dilutive, to our earnings per share, which may negatively affect the market price of our common stock.
USANA in numbers
- USANA owns 3 consumer brands tracked here across 1 top-level categories; the largest is food with 3 brands.[1]
USANA financial history
Headline figures from USANA's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $1.13bn to $925.3m, an average of -4.0% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $925.3m | $37.4m | 4.0% | $10.8m | $742.9m | — | 10-K | |
| $854.5m | $66.3m | 7.8% | $42m | $748.2m | — | 10-K | |
| $921m | $93.1m | 10.1% | $63.8m | $632.8m | — | 10-K | |
| $998.6m | $107.6m | 10.8% | $69.3m | $596.5m | — | 10-K | |
| $1.19bn | $170.2m | 14.3% | $116.5m | $577.7m | — | 10-K | |
| $1.13bn | $176.5m | 15.6% | $124.7m | $640.9m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything USANA owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
USANA SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure |
Frequently asked questions
What brands does USANA own?
USANA owns 3 consumer brands tracked here, including Hiya, USANA and Rise Bar.
Is USANA an American company?
Yes. USANA is headquartered in Salt Lake City, United States and was founded in 1992.
Who owns USANA?
USANA is a publicly listed company owned by its shareholders; it trades as USNA on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] USANA Health Sciences, Inc. Annual Report on Form 10-K filed 2026-03-16 — SEC EDGAR, SEC Form 10-K, published 16 March 2026; retrieved 3 October 2026.
- [2] USANA Health Sciences, Inc.: Form 10-K for the year ended 2026-01-03 (revenue) — SEC EDGAR, SEC Form 10-K, published 16 March 2026; retrieved 4 October 2026.
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