Who owns Rise Bar?
Rise Bar is owned by USANA (the United States, NYSE: USNA), which has owned the brand since 2022.[1]
Evidence: USANA Health Sciences, Inc. Annual Report on Form 10-K filed 2026-03-16, SEC EDGAR, 16 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- USANA Health Sciences, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Salt Lake City
- Origin
- 🇺🇸 United States
- Category
- Food › Nutrition & supplements › Nutrition bars
- Parent ticker
- NYSE: USNA
- Last verified
- · 1 sources
About Rise Bar
Rise is the protein snack business of Rise Bar Wellness, Inc., which USANA says it acquired in 2022. The 10-K says it makes high-quality protein bars, powdered protein drinks and ready-to-drink liquid protein drinks, and that USANA has since expanded its range, distribution channels and customer base. It remains owned and no divestiture is mentioned in the filing.
How often USANA names Rise Bar in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Rise Bar
Where Rise Bar sits in USANA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full USANA ownership tree →
See the full USANA brand portfolio (3) →
Other brands owned by USANA
USANA controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in nutrition bars, and who owns them
The 7 brands in nutrition bars on Brandtree belong to 6 owners. The largest is Lotus Bakeries, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| nākd. | Lotus Bakeries | 🇧🇪 Belgium |
| think! | Glanbia | 🇮🇪 Ireland |
| Calorie Mate | Otsuka | 🇯🇵 Japan |
| Barebells | Vitamin Well Group | 🇸🇪 Sweden |
| RiteBite Max Protein | Zydus Wellness | 🇮🇳 India |
| TREK | Lotus Bakeries | 🇧🇪 Belgium |
About the owner: USANA
USANA is a publicly listed company headquartered in Salt Lake City, United States, founded in 1992. Brandtree records 3 brands under its control, and it is listed as NYSE: USNA.
USANA Health Sciences is a Utah direct-selling company, founded in 1992 by Myron W. Wentz, that sells nutritional supplements, meal replacements and skincare through independent members. Its 10-K for the year ended 3 January 2026 reports that it bought Rise Bar Wellness and Oola Global in 2022 and, in December 2024, a 78.85% interest in Hiya Health Products. Its China business is run through BabyCare Holdings, a subsidiary that is not a separate consumer brand here. Oola, a personal-development and nutritional direct-selling business, is left out as it fits no category.
🇺🇸 Rise Bar and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Rise Bar is not one of them.
Frequently asked questions
Who is the parent company of Rise Bar?
The parent company of Rise Bar is USANA, a publicly listed company headquartered in the United States.
Is Rise Bar American?
Yes. Rise Bar originated in the United States and its owner, USANA, is also headquartered in the United States.
Since when has USANA owned Rise Bar?
USANA has owned Rise Bar since 2022.
Is Rise Bar still owned by USANA?
Yes. As of 3 October 2026, Rise Bar is still owned by USANA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] USANA Health Sciences, Inc. Annual Report on Form 10-K filed 2026-03-16 — SEC EDGAR, SEC Form 10-K, published 16 March 2026; retrieved 3 October 2026.
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