Who owns the nutrition bars brands?
8 nutrition bars brands tracked here are owned by 7 companies; the three largest owners, Lotus Bakeries, Vitamin Well Group and Otsuka, control 4 of them (50%) as of Oct 2026.
-
8
brands
-
7
owning companies
-
50%
held by top 3 owners
-
4
foreign-owned brands · origin ≠ owner HQ
Biggest owners of nutrition bars brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Lotus Bakeries | 🇧🇪 Belgium | 2 | TREK, nākd. |
| 2 | Vitamin Well Group | 🇸🇪 Sweden | 1 | Barebells |
| 3 | Otsuka | 🇯🇵 Japan | 1 | Calorie Mate |
| 4 | Hero Group | 🇨🇭 Switzerland | 1 | Pinati |
| 5 | USANA | 🇺🇸 United States | 1 | Rise Bar |
| 6 | Zydus Wellness | 🇮🇳 India | 1 | RiteBite Max Protein |
| 7 | Glanbia | 🇮🇪 Ireland | 1 | think! |
All nutrition bars brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| Barebells | Vitamin Well Group | — | 🇸🇪 Sweden |
| Calorie Mate | Otsuka | — | 🇯🇵 Japan |
| nākd. | Lotus Bakeries | 2015 | 🇬🇧 United Kingdom |
| Pinati | Hero Group | 2025 | 🇧🇷 Brazil |
| Rise Bar | USANA | 2022 | 🇺🇸 United States |
| RiteBite Max Protein | Zydus Wellness | 2024 | 🇮🇳 India |
| think! | Glanbia | 2015 | 🇺🇸 United States |
| TREK | Lotus Bakeries | 2015 | 🇬🇧 United Kingdom |