Who owns TREK?
TREK is owned by Lotus Bakeries (Belgium, BRU: LOTB), which has owned the brand since 2015.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lotus Bakeries — 2025 annual results, Lotus Bakeries NV, 6 February 2026. Last checked .
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇬🇧 United Kingdom
- Category
- Food › Nutrition & supplements › Nutrition bars
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About TREK
TREK makes plant-based protein oat bars and flapjacks, all suitable for vegans. It came to Lotus Bakeries with Natural Balance Foods in 2015 and was the fastest-growing brand in Lotus Natural Foods in 2025, helped by a protein flapjack layered with Biscoff spread. Lotus says it is also the fastest-growing brand in the UK healthy bar category.
Ownership timeline of TREK
- 2015 – present Lotus Bakeries [1] reported
Where TREK sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
See the full Lotus Bakeries brand portfolio (10) →
Other brands owned by Lotus Bakeries
Lotus Bakeries controls 10 brands on Brandtree, 10 of them in food.
Also in food
- Annas (1929)
- BEAR
- Kiddylicious
- Lotus
- Lotus Biscoff (1932)
- nākd.
- Peijnenburg (1883)
- Peter's Yard
- Snelle Jelle
Other brands in nutrition bars, and who owns them
Lotus Bakeries has more brands in nutrition bars on Brandtree than any other owner: 2 of 7.
| Brand | Owner | Owner based in |
|---|---|---|
| think! | Glanbia | 🇮🇪 Ireland |
| Calorie Mate | Otsuka | 🇯🇵 Japan |
| Rise Bar | USANA | 🇺🇸 United States |
| Barebells | Vitamin Well Group | 🇸🇪 Sweden |
| RiteBite Max Protein | Zydus Lifesciences | 🇮🇳 India |
About the owner: Lotus Bakeries
Lotus Bakeries is a publicly listed company headquartered in Lembeke, Belgium, founded in 1932. Brandtree records 10 brands under its control, and it is listed as BRU: LOTB.
Lotus Bakeries is a Belgian snack company founded in 1932 by Jan Boone Sr. and headquartered in Lembeke. It is listed on Euronext Brussels, with most shares owned by the Boone and Stevens families. Revenue reached EUR 1,355 million in 2025 with about 4,150 employees and factories in Belgium, the Netherlands, France, Sweden, South Africa, the United States and Thailand. Biscoff accounts for 57 per cent of branded revenue. Lotus Natural Foods, built from British acquisitions including nākd, TREK and BEAR, adds another quarter.
Lotus Bakeries: full profile, brands and acquisition history →
🇬🇧 TREK and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, TREK among them.
Frequently asked questions
Who is the parent company of TREK?
The parent company of TREK is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is TREK British or Belgian?
TREK originated in the United Kingdom, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So TREK is a British-origin brand under Belgian ownership.
Since when has Lotus Bakeries owned TREK?
Lotus Bakeries has owned TREK since 2015.
Is TREK still owned by Lotus Bakeries?
Yes. As of 16 September 2026, TREK is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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