Who owns Peijnenburg?
Peijnenburg is owned by Lotus Bakeries (Belgium, BRU: LOTB), which has owned the brand since 2006.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lotus Bakeries — 2025 annual results, Lotus Bakeries NV, 6 February 2026. Last checked .
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇳🇱 Netherlands, Geldrop
- Founded
- 1883
- Category
- Food › Bakery › Cakes
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About Peijnenburg
Peijnenburg is a Dutch maker of ontbijtkoek, the spiced breakfast cake, founded in Geldrop, where baker Harry Peijnenburg got a street trading permit in 1883. His son Johan began industrial production in 1915, and the company became Koninklijke, royal, in 1983. Lotus Bakeries acquired it in 2006 and treats it as its base brand in the Netherlands.
Ownership timeline of Peijnenburg
- 2006 – present Lotus Bakeries [1] reported
Where Peijnenburg sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
See the full Lotus Bakeries brand portfolio (10) →
Other brands owned by Lotus Bakeries
Lotus Bakeries controls 10 brands on Brandtree, 10 of them in food.
Also in food
Other brands in cakes, and who owns them
The 51 brands in cakes on Brandtree belong to 35 owners. The largest is Edita, with 5; Lotus Bakeries has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| HoHos (Middle East and North Africa) | Edita | 🇪🇬 Egypt |
| Crossini | Rebisco | 🇵🇭 Philippines |
| Balconi | Valeo Foods | 🇮🇪 Ireland |
| Mademoiselle Desserts | Emmi | 🇨🇭 Switzerland |
| Eti Browni | Eti | 🇹🇷 Turkey |
| Entenmann's | Grupo Bimbo | 🇲🇽 Mexico |
| Hostess | J.M. Smucker | 🇺🇸 United States |
| Dankek | Ülker Bisküvi | 🇹🇷 Turkey |
About the owner: Lotus Bakeries
Lotus Bakeries is a publicly listed company headquartered in Lembeke, Belgium, founded in 1932. Brandtree records 10 brands under its control, and it is listed as BRU: LOTB.
Lotus Bakeries is a Belgian snack company founded in 1932 by Jan Boone Sr. and headquartered in Lembeke. It is listed on Euronext Brussels, with most shares owned by the Boone and Stevens families. Revenue reached EUR 1,355 million in 2025 with about 4,150 employees and factories in Belgium, the Netherlands, France, Sweden, South Africa, the United States and Thailand. Biscoff accounts for 57 per cent of branded revenue. Lotus Natural Foods, built from British acquisitions including nākd, TREK and BEAR, adds another quarter.
Lotus Bakeries: full profile, brands and acquisition history →
🇳🇱 Peijnenburg and other Dutch brands
Brandtree records a controlling owner for 68 brands that began in the Netherlands. 39 of them (57%) are now controlled by a company headquartered in another country, Peijnenburg among them.
- Albert Heijn — Ahold Delhaize 🇳🇱
- Aviko — Royal Cosun 🇳🇱
- Becel — KKR 🇺🇸
- Campina — FrieslandCampina 🇳🇱
- Conimex — Paulig 🇫🇮
- Fruit-tella — Perfetti Van Melle 🇳🇱
Frequently asked questions
Who is the parent company of Peijnenburg?
The parent company of Peijnenburg is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is Peijnenburg Dutch or Belgian?
Peijnenburg originated in the Netherlands in 1883, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So Peijnenburg is a Dutch-origin brand under Belgian ownership.
Since when has Lotus Bakeries owned Peijnenburg?
Lotus Bakeries has owned Peijnenburg since 2006.
Is Peijnenburg still owned by Lotus Bakeries?
Yes. As of 16 September 2026, Peijnenburg is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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