Brandtree

Who owns Hostess?

Hostess, a food brand from the United States, is owned by J.M. Smucker (the United States, NYSE: SJM), which acquired the brand on 7 November 2023 from Hostess Brands, as part of a $5.6 billion deal that also included Twinkies.[1][2] Before J.M. Smucker, Hostess was owned by Hostess Brands from 2013 to 2023.[2]

Evidence: The J. M. Smucker Company Annual Report on Form 10-K filed 2026-06-09, SEC EDGAR, 9 June 2026. Verified from filings; last checked .

Key facts

Current owner
The J. M. Smucker Company verified
Owned since
· deal details
Deal price (whole deal)
$5.6 billion (enterprise value) for 2 brands
Previous owner
Hostess Brands (2013–2023)
Owner HQ
🇺🇸 United States, Orrville, Ohio
Origin
🇺🇸 United States
Founded
1919
Category
Food › Bakery › Cakes
Parent ticker
NYSE: SJM
Last verified
· 2 sources

About Hostess

Hostess makes Twinkies, CupCakes, Ding Dongs and Donettes, and its 2012 liquidation briefly removed Twinkies from American shelves before private equity buyers restarted production. Smucker acquired the company in 2023 for $5.6 billion.

What J.M. Smucker's annual report says about Hostess

Sentences about Hostess from J.M. Smucker's latest annual filing[1], copied word for word.

How often J.M. Smucker names Hostess in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes Hostess is named
202686
2025127
2024112

Ownership timeline of Hostess

Owners of Hostess over 1919 to 2026 Hostess Brands 2013–2023; J.M. Smucker 2023–present Hostess Brands 192019401960198020002020
  1. 2013 – 2023 Hostess Brands — sold 7 November 2023 [2] verified Rebuilt from the assets of the bakery that liquidated in 2012.
  2. 2023 – present J.M. Smucker — acquired 7 November 2023 [1][2] verified

Where Hostess sits in J.M. Smucker

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Hostess sits in J.M. Smucker Tree of 9 brands under J.M. Smucker. J.M. Smucker Hostess Café Bustelo Folgers Jif Meow Mix Milk-Bone and 3 more

Open the full J.M. Smucker ownership tree →

See the full J.M. Smucker brand portfolio (9) →

Other brands owned by J.M. Smucker

J.M. Smucker controls 9 brands on Brandtree, 5 of them in food.

Also in food

All J.M. Smucker brands →

Other brands in cakes, and who owns them

The 50 brands in cakes on Brandtree belong to 34 owners. The largest is Edita, with 5; J.M. Smucker has 2.

BrandOwnerOwner based in
HoHos (Middle East and North Africa) Edita 🇪🇬 Egypt
Lotus Lotus Bakeries 🇧🇪 Belgium
Crossini Rebisco 🇵🇭 Philippines
Balconi Valeo Foods 🇮🇪 Ireland
Mademoiselle Desserts Emmi 🇨🇭 Switzerland
Eti Browni Eti 🇹🇷 Turkey
Entenmann's Grupo Bimbo 🇲🇽 Mexico
Dankek Ülker Bisküvi 🇹🇷 Turkey

Every brand in cakes and its owner →

About the owner: J.M. Smucker

J.M. Smucker is a publicly listed company headquartered in Orrville, Ohio, United States, founded in 1897. Brandtree records 9 brands under its control, and it is listed as NYSE: SJM.

J.M. Smucker was founded in 1897 in Orrville, Ohio, where Jerome Smucker pressed cider and made apple butter, selling it from a wagon with his signature on each lid as a guarantee. It is now built on three legs: coffee, pet food and consumer spreads, and the family still holds significant voting power.

J.M. Smucker: full profile, brands and acquisition history →

🇺🇸 Hostess and other American brands

Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Hostess is not one of them.

All American brands and who owns them →

Deals involving Hostess

Acquisition closed

J.M. Smucker acquires Hostess and Twinkies

J.M. Smucker acquired Hostess Brands for $34.25 per share in cash and stock, adding Twinkies, CupCakes and Donettes to a portfolio built on coffee, peanut butter and pet snacks. Smucker outbid several other packaged food companies for the business.

Value
$5.6bn
Regulatory
None recorded

Official recalls involving Hostess products

1 recall notice from government regulators matched to Hostess. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

Who is the parent company of Hostess?

The parent company of Hostess is J.M. Smucker, a publicly listed company headquartered in the United States.

Is Hostess American?

Yes. Hostess originated in the United States in 1919 and its owner, J.M. Smucker, is also headquartered in the United States.

When did J.M. Smucker buy Hostess?

J.M. Smucker completed its acquisition of Hostess on 7 November 2023, after announcing the deal on 11 September 2023. The deal, which also included Twinkies, was valued at $5.6 billion (enterprise value).

Who owned Hostess before J.M. Smucker?

Before J.M. Smucker, Hostess was owned by Hostess Brands from 2013 until 2023.

Is Hostess still owned by J.M. Smucker?

Yes. As of 9 October 2026, Hostess is still owned by J.M. Smucker. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The J. M. Smucker Company Annual Report on Form 10-K filed 2026-06-09 — SEC EDGAR, SEC Form 10-K, published 9 June 2026; retrieved 16 September 2026.
  2. [2] The J. M. Smucker Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.