Jif is owned by J.M. Smucker (the United States, NYSE: SJM), which acquired the brand on 18 June 2002.[1][2] Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 to 2002.[3]
Jif is the largest peanut butter brand in the United States, launched by Procter & Gamble in 1958 and sold to Smucker in 2001. Its advertising line about choosy mothers choosing Jif has run since the 1970s. The identically named cleaner sold in Europe is an unrelated Unilever brand.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full J.M. Smucker ownership tree →
Smucker acquired Jif and Crisco from Procter & Gamble in a spin-off and merger valued at about $840 million. A company known for jam became the largest peanut butter seller in America, so the two halves of a sandwich came under one owner.
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
The parent company of Jif is J.M. Smucker, a publicly listed company headquartered in the United States.
No. Jif is owned by J.M. Smucker, not Unilever.
Yes. Jif originated in the United States in 1958 and its owner, J.M. Smucker, is also headquartered in the United States.
J.M. Smucker completed its acquisition of Jif on 18 June 2002, after announcing the deal on 10 October 2001.
Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 until 2002.
Yes. As of 8 September 2026, Jif is still owned by J.M. Smucker. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.