Brandtree

Who owns Jif?

Jif is owned by J.M. Smucker (the United States, NYSE: SJM), which acquired the brand on 18 June 2002 for $840 million.[1][2] Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 to 2002.[3]

Evidence: The J. M. Smucker Company Annual Report on Form 10-K filed 2026-06-09, SEC EDGAR, 9 June 2026. Verified from filings; last checked .

Key facts

Current owner
The J. M. Smucker Company verified
Owned since
· deal details
Acquisition price
$840 million (equity value)
Previous owner
Procter & Gamble (1958–2002)
Owner HQ
🇺🇸 United States, Orrville, Ohio
Origin
🇺🇸 United States
Founded
1958
Category
Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
Parent ticker
NYSE: SJM
Last verified
· 3 sources

About Jif

Jif is the largest peanut butter brand in the United States, launched by Procter & Gamble in 1958 and sold to Smucker in 2001. Its advertising line about choosy mothers choosing Jif has run since the 1970s. The identically named cleaner sold in Europe is an unrelated Unilever brand.

What J.M. Smucker's annual report says about Jif

Sentences about Jif from J.M. Smucker's latest annual filing[1], copied word for word.

How often J.M. Smucker names Jif in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes Jif is named
202612
202514
202440

Ownership timeline of Jif

Owners of Jif over 1958 to 2026 Procter & Gamble 1958–2002; J.M. Smucker 2002–present Procter & Gamble J.M. Smucker 1960197019801990200020102020
  1. 1958 – 2002 Procter & Gamble [3] verified Procter & Gamble created Jif and spun it off to Smucker in 2002 in a tax-free transaction.
  2. 2002 – present J.M. Smucker — merged 18 June 2002 [1][2] verified

Where Jif sits in J.M. Smucker

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Jif sits in J.M. Smucker Tree of 9 brands under J.M. Smucker. J.M. Smucker Jif Café Bustelo Folgers Hostess Meow Mix Milk-Bone and 3 more

Open the full J.M. Smucker ownership tree →

See the full J.M. Smucker brand portfolio (9) →

Other brands owned by J.M. Smucker

J.M. Smucker controls 9 brands on Brandtree, 5 of them in food.

Also in food

All J.M. Smucker brands →

Other brands in sweet spreads & nut butters, and who owns them

The 36 brands in sweet spreads & nut butters on Brandtree belong to 25 owners. The largest is Halwani Bros, with 4; J.M. Smucker has 2.

BrandOwnerOwner based in
Halwani Brothers Halwani Bros 🇸🇦 Saudi Arabia
Hero Hero Group 🇨🇭 Switzerland
Maple Grove Farms B&G Foods 🇺🇸 United States
Bega Peanut Butter Bega 🇦🇺 Australia
Chocolion Patisen 🇸🇳 Senegal
Highland Sugarworks Rogers Sugar 🇨🇦 Canada
Matina Cevital Agro-Industrie 🇩🇿 Algeria
Comvita Comvita 🇳🇿 New Zealand

Every brand in sweet spreads & nut butters and its owner →

About the owner: J.M. Smucker

J.M. Smucker is a publicly listed company headquartered in Orrville, Ohio, United States, founded in 1897. Brandtree records 9 brands under its control, and it is listed as NYSE: SJM.

J.M. Smucker was founded in 1897 in Orrville, Ohio, where Jerome Smucker pressed cider and made apple butter, selling it from a wagon with his signature on each lid as a guarantee. It is now built on three legs: coffee, pet food and consumer spreads, and the family still holds significant voting power.

J.M. Smucker: full profile, brands and acquisition history →

🇺🇸 Jif and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Jif is not one of them.

All American brands and who owns them →

Deals involving Jif

Merger closed

J.M. Smucker acquires Jif

Smucker acquired Jif and Crisco from Procter & Gamble in a spin-off and merger valued at about $840 million. A company known for jam became the largest peanut butter seller in America, so the two halves of a sandwich came under one owner.

Value
$840m
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Jif?

The parent company of Jif is J.M. Smucker, a publicly listed company headquartered in the United States.

Is Jif owned by Unilever?

No. Jif is owned by J.M. Smucker, not Unilever.

Is Jif American?

Yes. Jif originated in the United States in 1958 and its owner, J.M. Smucker, is also headquartered in the United States.

When did J.M. Smucker buy Jif?

J.M. Smucker completed its acquisition of Jif on 18 June 2002, after announcing the deal on 10 October 2001. The deal was valued at $840 million.

Who owned Jif before J.M. Smucker?

Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 until 2002.

Is Jif still owned by J.M. Smucker?

Yes. As of 9 October 2026, Jif is still owned by J.M. Smucker. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The J. M. Smucker Company Annual Report on Form 10-K filed 2026-06-09 — SEC EDGAR, SEC Form 10-K, published 9 June 2026; retrieved 16 September 2026.
  2. [2] The J. M. Smucker Company Form 8-K — completion of the Folgers transaction — SEC EDGAR, SEC Form 8-K, published 6 November 2008; retrieved 16 September 2026.
  3. [3] The J. M. Smucker Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.

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