Jif is owned by J.M. Smucker (the United States, NYSE: SJM), which acquired the brand on 18 June 2002 for $840 million.[1][2] Before J.M. Smucker, Jif was owned by Procter & Gamble from 1958 to 2002.[3]
Jif is the largest peanut butter brand in the United States, launched by Procter & Gamble in 1958 and sold to Smucker in 2001. Its advertising line about choosy mothers choosing Jif has run since the 1970s. The identically named cleaner sold in Europe is an unrelated Unilever brand.
What J.M. Smucker's annual report says about Jif
Sentences about Jif from J.M. Smucker's latest annual filing[1], copied word for word.
Raw materials are generally available from numerous sources, although we have elected to source certain plastic packaging materials for our Folgers coffee products, as well as our Jif peanut butter, and certain finished goods, such as K-Cup pods, our Pup-Peroni dog snacks, and liquid coffee, from primary or single sources of supply pursuant to long-term contracts.
We have elected to source certain raw materials, such as packaging for our Folgers coffee and Jif peanut butter brands, certain finished goods, such as K-Cup pods, our Pup-Peroni dog snacks, and liquid coffee, from primary or single sources of supply.
("Graham Packaging") is the single-source supplier for packaging used in our Folgers coffee products and primary supplier for packaging used in our Jif peanut butter products.
How often J.M. Smucker names Jif in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
J.M. Smucker is a publicly listed company headquartered in Orrville, Ohio, United States, founded in 1897. Brandtree records 9 brands under its control, and it is listed as NYSE: SJM.
J.M. Smucker was founded in 1897 in Orrville, Ohio, where Jerome Smucker pressed cider and made apple butter, selling it from a wagon with his signature on each lid as a guarantee. It is now built on three legs: coffee, pet food and consumer spreads, and the family still holds significant voting power.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Jif is not one of them.
Smucker acquired Jif and Crisco from Procter & Gamble in a spin-off and merger valued at about $840 million. A company known for jam became the largest peanut butter seller in America, so the two halves of a sandwich came under one owner.
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