Procter & Gamble: brands it owns and its ownership tree
Procter & Gamble (NYSE: PG) is a publicly listed company headquartered in Cincinnati, Ohio, United States that owns 38 consumer brands across 4 categories, and has 4 recorded transactions.[1][2]
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
What Procter & Gamble's annual report says about its business
Read from Procter & Gamble's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
Beauty, Grooming, Health Care, Fabric & Home Care, Baby, Feminine & Family Care: The Company's product categories are organized into five SBUs and five reportable segments (under U.S. GAAP): Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care.
Acquisitions and disposals named in the filing
Acquired: Thorne (August 4, 2026), $3.8 billion. On August 4, 2026, the Company entered into an agreement to acquire Thorne, a premium wellness and supplement brand in the vitamins, minerals and supplements category for $3.8 billion.
Procter & Gamble in numbers
Procter & Gamble owns 38 consumer brands tracked here across 4 top-level categories; the largest is personal care & beauty with 23 brands.[1]
1 recorded acquisitions; disclosed US-dollar deal values total $57 billion.
Procter & Gamble has sold or spun off 2 businesses or brands recorded here.
7 of its brands originated outside United States.
Procter & Gamble financial history
Headline figures from Procter & Gamble's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026.
Revenue moved from $76.1bn to $87bn, an average of 2.7% a year (calculated).
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Who owns the shares of Procter & Gamble
Holders of more than 5% of the voting shares, as listed in Procter & Gamble's proxy statement filed 28 August 2026. Shareholdings change daily; this is the position the filing reports.
Holder
Shares
Share of class
Vanguard Capital Management
174,810,071
7.52%
BlackRock, Inc.
155,762,299
6.7%
Everything Procter & Gamble owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Procter & Gamble agreed to buy Thorne, the supplements company that L Catterton took private in 2023, from L Catterton's Flagship Fund. P&G's annual report puts the transaction at $3.8 billion. It would be one of P&G's largest acquisitions in years and a move into vitamins and supplements, a category it had largely left.
Procter & Gamble acquired The Gillette Company in an all-stock deal, adding razors, Oral-B and Braun and making it the largest consumer goods company in the world at the time. Regulators required divestitures in electric toothbrushes and deodorants.
Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
Berkshire Hathaway acquired Duracell from Procter & Gamble in a share exchange worth about $4.7 billion, handing back its P&G stock rather than paying cash. Structuring it as an exchange avoided a large capital gains charge on shares Berkshire had held since the Gillette merger.
Procter & Gamble controlled these 7 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Procter & Gamble owned it still shows why it no longer does.
Procter & Gamble in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
Official recalls involving Procter & Gamble products
22 recall notices from government regulators matched to Procter & Gamble.
Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children and other vulnerable populations if…
Recalling firm: Procter & Gamble · Brand: Ariel, Gain, Tide
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
What brands does Procter & Gamble own?
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Procter & Gamble owns 38 consumer brands tracked here, including Tide, Pepto-Bismol, Old Spice, Metamucil, Vicks and Braun.
Is Procter & Gamble an American company?
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Yes. Procter & Gamble is headquartered in Cincinnati, Ohio, United States and was founded in 1837.
Who owns Procter & Gamble?
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Procter & Gamble is a publicly listed company owned by its shareholders; it trades as PG on the NYSE.
What was Procter & Gamble's most recent acquisition?
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The most recent completed acquisition recorded here is Gillette, Oral-B, Braun and Venus on 1 October 2005.
Sources (6) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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