Brandtree

Procter & Gamble: brands it owns and its ownership tree

Procter & Gamble (NYSE: PG) is a publicly listed company headquartered in Cincinnati, Ohio, United States that owns 38 consumer brands across 4 categories, and has 4 recorded transactions.[1][2]

Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.

Company facts

Legal name
The Procter & Gamble Company (also P&G, Procter and Gamble)
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Cincinnati, Ohio, United States
Founded
1837
Tickers
NYSE: PG
Revenue
$87 billion (2026)[2]
SEC CIK
0000080424
Wikidata
Q206457
Website
www.pg.com
Last verified
· 6 sources

What Procter & Gamble's annual report says about its business

Read from Procter & Gamble's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Segments the filing names

Acquisitions and disposals named in the filing

Procter & Gamble in numbers

Procter & Gamble financial history

Headline figures from Procter & Gamble's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $76.1bn to $87bn, an average of 2.7% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$87bn $19.7bn 22.7% $16bn $126.5bn $22.8bn 10-K
$84.3bn $20.5bn 24.3% $16bn $125.2bn $25bn 10-K
$84bn $18.5bn 22.1% $14.9bn $122.4bn $25.3bn 10-K
$82bn $18.1bn 22.1% $14.7bn $120.8bn $24.4bn 10-K
$80.2bn $17.8bn 22.2% $14.7bn $117.2bn $22.8bn 10-K
$76.1bn $18bn 23.6% $14.3bn $119.3bn $23.1bn 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Who owns the shares of Procter & Gamble

Holders of more than 5% of the voting shares, as listed in Procter & Gamble's proxy statement filed 28 August 2026. Shareholdings change daily; this is the position the filing reports.

HolderSharesShare of class
Vanguard Capital Management174,810,0717.52%
BlackRock, Inc.155,762,2996.7%

Everything Procter & Gamble owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Procter & Gamble owns Tree of 38 brands under Procter & Gamble. Procter & Gamble Align Always Ariel Bounce Bounty Braun Cascade Charmin and 30 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 38 brands, with sources → · Competitors by shared categories →

Acquisitions by Procter & Gamble

Acquisition announced

Procter & Gamble acquires Thorne

Procter & Gamble agreed to buy Thorne, the supplements company that L Catterton took private in 2023, from L Catterton's Flagship Fund. P&G's annual report puts the transaction at $3.8 billion. It would be one of P&G's largest acquisitions in years and a move into vitamins and supplements, a category it had largely left.

Value
$3.8bn
Seller
—
Regulatory
None recorded

Full ownership and deal history →

Divestitures and spin-offs by Procter & Gamble

Divestiture closed

Coty acquires CoverGirl, Max Factor, Clairol and Wella Professionals

Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.

Value
$12.5bn
Buyer
Coty
Regulatory
None recorded
Acquisition closed

Berkshire Hathaway acquires Duracell

Berkshire Hathaway acquired Duracell from Procter & Gamble in a share exchange worth about $4.7 billion, handing back its P&G stock rather than paying cash. Structuring it as an exchange avoided a large capital gains charge on shares Berkshire had held since the Gillette merger.

Value
$4.7bn
Regulatory
None recorded

Brands Procter & Gamble no longer owns

Procter & Gamble controlled these 7 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Procter & Gamble owned it still shows why it no longer does.

BrandOwned untilOwner today
CoverGirl Oct 2016 Coty
Max Factor Oct 2016 Coty
Clairol Oct 2016 Coty
Wella Professionals Oct 2016 KKR
Pringles May 2012 Mars
Folgers Nov 2008 J.M. Smucker
Jif Jun 2002 J.M. Smucker

Full ownership and deal history for Procter & Gamble →

Recent changes to this record

All changes →

Procter & Gamble in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
2572IBTT8CCZW6AU4141
Registered name
THE PROCTER & GAMBLE COMPANY (US)
Registration status
Issued · record updated 3 September 2026
Parent
None named: it reports that it has no parent that consolidates its accounts.
Retrieved
· GLEIF record (JSON)

Procter & Gamble SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
8-KResults of a shareholder vote
8-KRegulation FD disclosure
8-KRegulation FD disclosure
8-KDeparture or appointment of directors or officers; Regulation FD disclosure
8-KResults of operations and financial condition
8-KRegulation FD disclosure
10-QQuarterly report
8-KRegulation FD disclosure
8-KResults of operations and financial condition
8-KRegulation FD disclosure
10-QQuarterly report
8-KRegulation FD disclosure
8-KResults of operations and financial condition
8-KRegulation FD disclosure

Official recalls involving Procter & Gamble products

22 recall notices from government regulators matched to Procter & Gamble. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

17 more recalls

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

What brands does Procter & Gamble own?

Procter & Gamble owns 38 consumer brands tracked here, including Tide, Pepto-Bismol, Old Spice, Metamucil, Vicks and Braun.

Is Procter & Gamble an American company?

Yes. Procter & Gamble is headquartered in Cincinnati, Ohio, United States and was founded in 1837.

Who owns Procter & Gamble?

Procter & Gamble is a publicly listed company owned by its shareholders; it trades as PG on the NYSE.

What was Procter & Gamble's most recent acquisition?

The most recent completed acquisition recorded here is Gillette, Oral-B, Braun and Venus on 1 October 2005.

Sources (6) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  2. [2] The Procter & Gamble Company: Form 10-K for the year ended 2026-06-30 (revenue) — SEC EDGAR, SEC Form 10-K, published 4 August 2026; retrieved 4 October 2026.
  3. [3] The Procter & Gamble Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  4. [4] The Procter & Gamble Company Annual Report on Form 10-K for the fiscal year ended June 30, 1997, note 2 - Acquisitions — SEC EDGAR, SEC Form 10-K, published 10 September 1997; retrieved 25 September 2026.
  5. [5] Coty Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  6. [6] Berkshire Hathaway Inc. - shareholder letters — Berkshire Hathaway Inc., Annual report; retrieved 16 September 2026.

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