Who owns Febreze?
Febreze is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1996
- Category
- Home care › Air care & pest control › Air freshener
- Parent ticker
- NYSE: PG
- Trademark registrant
- Procter & Gamble Company, The (USPTO)
- Last verified
- · 2 sources
About Febreze
Febreze is an odour-eliminating spray Procter & Gamble launched in 1996, using cyclodextrin, a ring-shaped molecule that traps odour compounds rather than masking them. The launch nearly failed until the company added a perceptible scent, because consumers did not believe a product that left no trace had worked.
How often Procter & Gamble names Febreze in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Febreze
The USPTO record for the Febreze mark lists Procter & Gamble Company, The as the owner of record (serial number 75093166). That name matches the owner named above.[2]
Ownership timeline of Febreze
- Current owner Procter & Gamble [1] verified
Where Febreze sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.
Also in home care
Other brands in air freshener, and who owns them
The 11 brands in air freshener on Brandtree belong to 9 owners. The largest is S.T. Corporation, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Sawaday | Kobayashi Pharmaceutical | 🇯🇵 Japan |
| Dashutan Charcoal | S.T. Corporation | 🇯🇵 Japan |
| Little Trees | Car-Freshner | 🇺🇸 United States |
| Kaori | Dinant | 🇭🇳 Honduras |
| Air Wick | Reckitt | 🇬🇧 United Kingdom |
| Glade | SC Johnson | 🇺🇸 United States |
| Spring | Square Toiletries | 🇧🇩 Bangladesh |
| QAIS | Sunstar | 🇨🇭 Switzerland |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Febreze and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Febreze is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Febreze?
The parent company of Febreze is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Febreze American?
Yes. Febreze originated in the United States in 1996 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Febreze still owned by Procter & Gamble?
Yes. As of 25 September 2026, Febreze is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: FEBREZE, serial 75093166, registration 2107914 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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