Square Toiletries: brands it owns and its ownership tree
Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh that owns 19 consumer brands across 3 categories.[1]
Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Square Toiletries Limited (also STL)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇧🇩 Dhaka, Bangladesh
- Website
- squaretoiletries.com
- Last verified
- · 1 sources
Square Toiletries in numbers
- Square Toiletries owns 19 consumer brands tracked here across 3 top-level categories; the largest is personal care & beauty with 12 brands.[1]
Everything Square Toiletries owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 19 brands, with sources → · Competitors by shared categories →
Latest news about Square Toiletries
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Frequently asked questions
What brands does Square Toiletries own?
Square Toiletries owns 19 consumer brands tracked here, including Meril, Maya, Xpel, Revive, Chaka and Kool.
Is Square Toiletries a Bangladeshi company?
Yes. Square Toiletries is headquartered in Dhaka, Bangladesh.
Who owns Square Toiletries?
Square Toiletries is privately held. Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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