Who owns White Plus?
White Plus is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Square Toiletries Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Last verified
- · 1 sources
About White Plus
White Plus is Square Toiletries' mainstream toothpaste, positioned on a combination of cavity protection and daily enamel repair rather than on the herbal ingredients that Magic is sold on. The company runs it with an endorsement arrangement with the Bangladeshi dental campaigner Dr Arup Ratan Choudhury on safeguarding teeth, an approach that matters in a market where routine dental care is expensive and prevention messaging carries weight.
Ownership timeline of White Plus
- ? – present Square Toiletries [1] reported
Where White Plus sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
Other brands owned by Square Toiletries in personal care & beauty
Latest news about White Plus
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of White Plus?
The parent company of White Plus is Square Toiletries, a privately held company headquartered in Bangladesh.
Is White Plus Bangladeshi?
Yes. White Plus originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is White Plus still owned by Square Toiletries?
Yes. As of 16 September 2026, White Plus is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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