Who owns Kool?
Kool, a personal-care brand, is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Square Toiletries — Brands That Care, Square Toiletries Limited. Last checked .
Key facts
- Current owner
- Square Toiletries Limited reported
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Last verified
- · 1 sources
About Kool
Kool is described by Square Toiletries as the first men's grooming brand in Bangladesh, with a portfolio built around what it says Bangladeshi men actually ask for: shaving foam with a beard-softening formulation, shaving cream, body spray and related products. The brand has attached itself to sport, sponsoring the Kool-BSPA sports awards, and to Valentine's Day campaigns, which is a conventional route to a young male audience in a market where the category itself had to be created.
Ownership timeline of Kool
- Current owner Square Toiletries [1] reported
Where Kool sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
See the full Square Toiletries brand portfolio (19) →
Other brands owned by Square Toiletries
Square Toiletries controls 19 brands on Brandtree, 12 of them in personal care & beauty.
Also in personal care & beauty
Other brands in men's grooming, and who owns them
The 16 brands in men's grooming on Brandtree belong to 13 owners. The largest is Procter & Gamble, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Smart And Handsome | Emami | 🇮🇳 India |
| GATSBY | Mandom | 🇯🇵 Japan |
| Braun | Procter & Gamble | 🇺🇸 United States |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Cremo | Edgewell | 🇺🇸 United States |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
About the owner: Square Toiletries
Square Toiletries is a privately held company headquartered in Dhaka, Bangladesh. Brandtree records 19 brands under its control.
Square Toiletries Limited is one of the largest fast-moving consumer goods companies in Bangladesh and the toiletries arm of Square Group, the conglomerate Samson H Chowdhury built from a four-partner pharmacy business founded in 1958 and named Square because four friends started it. It produces at two automated plants at Rupshi and Pabna, states that all the brands it sells were developed by its own research and development department rather than licensed in, and lists export markets across Asia, the Middle East, Europe, North America, Africa and Australia. Its portfolio runs from soap and shampoo to sanitary napkins, nappies, toothpaste, detergent and mosquito repellent.
Square Toiletries: full profile, brands and acquisition history →
🇧🇩 Kool and other Bangladeshi brands
Brandtree records a controlling owner for 51 brands that began in Bangladesh. 2 of them (4%) are now controlled by a company headquartered in another country; Kool is not one of them.
- Impact — ACI Limited 🇧🇩
- All Time — PRAN-RFL 🇧🇩
- Biman Bangladesh Airlines — Biman Bangladesh 🇧🇩
- Coca-Cola Bangladesh Beverages — Coca-Cola İçecek 🇹🇷
- Energy Plus — Olympic Industries 🇧🇩
- Life Insurance Corporation (LIC) of Bangladesh — LIC of India 🇮🇳
Frequently asked questions
Who is the parent company of Kool?
The parent company of Kool is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Kool Bangladeshi?
Yes. Kool originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Kool still owned by Square Toiletries?
Yes. As of 16 September 2026, Kool is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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