Who owns Magic?
Magic, a personal-care brand, is owned by Square Toiletries (Bangladesh).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Square Toiletries Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇧🇩 Bangladesh, Dhaka
- Origin
- 🇧🇩 Bangladesh
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Last verified
- · 1 sources
About Magic
Magic began as a tooth powder — still sold in a flip-top container with a spicy mint flavour and added calcium — and has since extended into a herbal toothpaste containing fourteen Ayurvedic extracts including clove, amla and babul, and a gel toothpaste. Tooth powder remains a substantial category in Bangladesh where toothpaste is not universal, and the brand is well enough known domestically to lend its name to Magic Bauliana, a televised folk-song talent show the company runs.
Ownership timeline of Magic
- ? – present Square Toiletries [1] reported
Where Magic sits in Square Toiletries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Square Toiletries ownership tree →
Other brands owned by Square Toiletries in personal care & beauty
Latest news about Magic
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Magic?
The parent company of Magic is Square Toiletries, a privately held company headquartered in Bangladesh.
Is Magic Bangladeshi?
Yes. Magic originated in Bangladesh and its owner, Square Toiletries, is also headquartered in Bangladesh.
Is Magic still owned by Square Toiletries?
Yes. As of 16 September 2026, Magic is still owned by Square Toiletries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Square Toiletries — Brands That Care — Square Toiletries Limited, Official document; retrieved 16 September 2026.
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