Who owns Bioniq?
Bioniq is owned by Dr. Wolff Group (Germany).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Dr. Wolff Group — Brand overview. Last checked .
Key facts
- Current owner
- Dr. Kurt Wolff GmbH & Co. KG reported
- Owner HQ
- 🇩🇪 Germany, Bielefeld
- Origin
- 🇩🇪 Germany, Bielefeld
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Last verified
- · 1 sources
About Bioniq
Bioniq is the second Dr. Wolff dental care brand, alongside Karex, and like Karex it relies on hydroxyapatite as an alternative to fluoride. The group says its Repair toothpaste contains 20 percent artificial enamel, so that users can brush enamel back on instead of wearing it off, and that the products were developed on the principle of biomimetics. They are said to protect against decay, plaque and tartar and help maintain healthy gums.
Ownership timeline of Bioniq
- Current owner Dr. Wolff Group [1] reported
Where Bioniq sits in Dr. Wolff Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Dr. Wolff Group ownership tree →
See the full Dr. Wolff Group brand portfolio (5) →
Other brands owned by Dr. Wolff Group
Dr. Wolff Group controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Dr. Wolff Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
| Crest | Procter & Gamble | 🇺🇸 United States |
About the owner: Dr. Wolff Group
Dr. Wolff Group is a privately held company headquartered in Bielefeld, Germany, founded in 1905. Brandtree records 5 brands under its control.
The Dr. Wolff Group is a fourth-generation family business in Bielefeld with more than 900 employees, selling in more than 60 countries and doing research since 1905. The name stands for two companies, each named after its founder: Dr. Kurt Wolff (cosmetics: Alpecin, Plantur, Karex, Bioniq, and the professional hairdressing brand Alcina) and Dr. August Wolff GmbH & Co. KG Arzneimittel (dermatological and gynaecological medicines: Vagisan and Linola). The group presents all seven brands together on one site, which is the source used here.
Dr. Wolff Group: full profile, brands and acquisition history →
🇩🇪 Bioniq and other German brands
Brandtree records a controlling owner for 243 brands that began in Germany. 90 of them (37%) are now controlled by a company headquartered in another country; Bioniq is not one of them.
Frequently asked questions
Who is the parent company of Bioniq?
The parent company of Bioniq is Dr. Wolff Group, a privately held company headquartered in Germany.
Is Bioniq German?
Yes. Bioniq originated in Germany and its owner, Dr. Wolff Group, is also headquartered in Germany.
Is Bioniq still owned by Dr. Wolff Group?
Yes. As of 4 October 2026, Bioniq is still owned by Dr. Wolff Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Dr. Wolff Group — Brand overview — Dr. Wolff Group, Official document; retrieved 4 October 2026.
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