Church & Dwight: brands it owns and its ownership tree
Church & Dwight (NYSE: CHD) is a publicly listed company headquartered in Ewing, New Jersey, United States that owns 8 consumer brands across 4 categories, and has 4 recorded transactions.[1]
Church & Dwight was founded in 1846 to sell sodium bicarbonate and still leads with Arm & Hammer. Its strategy is buying mid-sized leading brands in categories the largest companies overlook.
Church & Dwight acquired Waterpik for about $1 billion, its largest acquisition. Waterpik had effectively created the water flosser, a device dentists recommend for people who cannot floss conventionally, and it gave the company a durable oral care business alongside its toothpaste.
Church & Dwight acquired Avid Health, owner of the vitafusion and L'il Critters gummy vitamin brands, for about $650 million. Gummy vitamins were then growing far faster than tablets, and the purchase gave the company a position in supplements it had not had.
Church & Dwight acquired Orange Glo International, owner of OxiClean, for about $325 million. OxiClean had been built almost entirely through televised direct-response advertising, a channel most large consumer goods companies had ignored.
Church & Dwight acquired the consumer products business of Carter-Wallace for about $739 million in a joint transaction, taking Trojan condoms and First Response pregnancy tests. It transformed a company known mainly for baking soda into a broad household and personal care group.