Who are Church & Dwight's biggest competitors?
On Brandtree, Church & Dwight's biggest competitors by shared categories are Procter & Gamble, which shares 6 categories, such as fabric softener & stain removal and toothpaste & toothbrushes; Unilever, which shares 6 categories, such as toothpaste & toothbrushes; and Square Toiletries, which shares 4 categories, such as toothpaste & toothbrushes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Church & Dwight controls 9 brands with a page here, across 7 categories; 47 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble Church & Dwight vs Procter & Gamble | 6 | 32% | Fabric softener & stain removal, Toothpaste & toothbrushes and Laundry detergent and 3 more |
| 2 | Unilever Church & Dwight vs Unilever | 6 | 21% | Toothpaste & toothbrushes, Fabric softener & stain removal and Shampoo & conditioner and 3 more |
| 3 | Square Toiletries | 4 | 22% | Toothpaste & toothbrushes, Fabric softener & stain removal and Shampoo & conditioner and 1 more |
| 4 | Reckitt | 4 | 21% | Fabric softener & stain removal, Condoms & lubricants and Digestive health and 1 more |
| 5 | Dabur | 3 | 30% | Toothpaste & toothbrushes, Shampoo & conditioner and Vitamins & supplements |
| 6 | Hemas | 3 | 23% | Shampoo & conditioner, Toothpaste & toothbrushes and Laundry detergent |
| 7 | Golrang Industrial Group | 3 | 18% | Fabric softener & stain removal, Toothpaste & toothbrushes and Laundry detergent |
| 8 | Haleon | 2 | 22% | Toothpaste & toothbrushes and Vitamins & supplements |
| 9 | Lion | 2 | 18% | Toothpaste & toothbrushes and Laundry detergent |
| 10 | Colgate-Palmolive | 2 | 14% | Toothpaste & toothbrushes and Fabric softener & stain removal |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Church & Dwight and Procter & Gamble: 6 shared categories
Procter & Gamble · Full head-to-head
Church & Dwight and Unilever: 6 shared categories
Church & Dwight and Square Toiletries: 4 shared categories
| Category | Church & Dwight | Square Toiletries |
|---|---|---|
| Toothpaste & toothbrushes | Pepsodent (United States), Waterpik | Magic, White Plus |
| Fabric softener & stain removal | Miss Mouth's Messy Eater, OxiClean | Chamak |
| Shampoo & conditioner | Batiste | Jui, Select Plus |
| Laundry detergent | Arm & Hammer | Chaka |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Church & Dwight owns and the most overlapping owners on Brandtree.