Who owns Signal?
Signal is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 1956
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Signal
Signal is a toothpaste sold across France, Belgium, Turkey and parts of Asia, launched in 1956 as the first striped toothpaste, in which red and white paste emerge together from a single tube through a nozzle design. It is the same brand family as Close-Up.
How often Unilever names Signal in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Signal
Where Signal sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove (1957)
- Dove Men+Care (2010)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
Founded in the 1950s
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Unilever has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
| Crest | Procter & Gamble | 🇺🇸 United States |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇺🇸 Signal and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Signal among them.
Frequently asked questions
Who is the parent company of Signal?
The parent company of Signal is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Signal American or British?
Signal originated in the United States in 1956, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Signal is an American-origin brand under British ownership.
Is Signal still owned by Unilever?
Yes. As of 16 September 2026, Signal is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
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