Who owns Dove Men+Care?
Dove Men+Care is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Founded
- 2010
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Trademark registrant
- Conopco, Inc. (USPTO)
- Last verified
- · 2 sources
About Dove Men+Care
Dove Men+Care launched in 2010 with a Super Bowl advertisement, extending a brand built entirely around women into men's grooming. It was a substantial commercial risk that worked, and it is now one of the larger men's body care ranges.
How often Unilever names Dove Men+Care in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Dove Men+Care
The USPTO record for the Dove Men+Care mark lists Conopco, Inc. as the owner of record (serial number 85588982). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Dove Men+Care
Where Dove Men+Care sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.
Also in personal care & beauty
- Axe (1983)
- Brut (1964)
- Clear (1974)
- Close-Up (1967)
- Degree (1990)
- Dermalogica (1986)
- Dove (1957)
- Hourglass Cosmetics (2004)
- Impulse (1972)
- Kate Somerville (2004)
- Lifebuoy (1894)
- Living Proof (2005)
- Lux (1899)
- Lynx (1985)
- Murad (1989)
- Nexxus (1979)
- Paula's Choice (1995)
- Pepsodent (1915)
Founded in the 2010s
- Liquid I.V. (2012)
- Nutrafol (2016)
- The Vegetarian Butcher (2010)
Other brands in bar soap & body wash, and who owns them
Unilever has more brands in bar soap & body wash on Brandtree than any other owner: 5 of 42.
| Brand | Owner | Owner based in |
|---|---|---|
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇺🇸 Dove Men+Care and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Dove Men+Care among them.
Frequently asked questions
Who is the parent company of Dove Men+Care?
The parent company of Dove Men+Care is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Dove Men+Care American or British?
Dove Men+Care originated in the United States in 2010, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Dove Men+Care is an American-origin brand under British ownership.
Is Dove Men+Care still owned by Unilever?
Yes. As of 26 September 2026, Dove Men+Care is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
- [2] USPTO: DOVE MEN + CARE, serial 85588982, registration 4373367 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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