Who owns Persil?
Persil is owned by Unilever (the United Kingdom, LSE: ULVR).[1]
Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Unilever PLC verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1909
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- LSE: ULVR NYSE: UL AEX: UNA
- Last verified
- · 1 sources
About Persil
Persil is a laundry detergent brand Unilever sells in the United Kingdom, Ireland, France and several other markets. The identically named German brand is owned by Henkel, which holds the trademark across continental Europe and North America. Both descend from the same 1907 product, and the split dates to the confiscation of German trademarks after the First World War.
How often Unilever names Persil in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Persil
Where Persil sits in Unilever
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Axe
- Bango
- Brut
- Cif
- Clear
- Close-Up
- Colman's
- Comfort
- Degree
- Dermalogica
- Domestos
- Dove
- Dove Men+Care
- Grüns (80%)
- Hellmann's
- Horlicks
- Hourglass Cosmetics
- Impulse
- Kate Somerville
- Knorr
- Lifebuoy
- Liquid I.V.
- Living Proof
- Lux
- Lynx
- Maizena
- Marmite
- Murad
- Nexxus
- Nutrafol
- OMO
- Paula's Choice
- Pepsodent
- Persil
- Pond's
- Pot Noodle
- Radox
- Rexona
- Royco
- SheaMoisture
- Signal
- Simple
- St. Ives
- Suave (outside the United States and Canada)
- Sunlight
- Sunsilk
- Sure
- Tatcha
- The Vegetarian Butcher
- TRESemmé
- Vaseline
- VO5
- Zendium
Open the full Unilever ownership tree →
See the full Unilever brand portfolio (53) →
Other brands owned by Unilever
Unilever controls 53 brands on Brandtree, 6 of them in home care.
Also in home care
Founded in the 1900s
Other brands in laundry detergent, and who owns them
The 47 brands in laundry detergent on Brandtree belong to 25 owners. The largest is Alicorp, with 4; Unilever has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Ariel | Procter & Gamble | 🇺🇸 United States |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
About the owner: Unilever
Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.
Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.
🇬🇧 Persil and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Persil is not one of them.
- Ariel — Procter & Gamble 🇺🇸
- Belling — Glen Dimplex 🇮🇪
- CDA — Amica 🇵🇱
- Cillit Bang — Reckitt 🇬🇧
- Daler-Rowney — F.I.L.A. 🇮🇹
- Dyson — Dyson 🇸🇬
Frequently asked questions
Who is the parent company of Persil?
The parent company of Persil is Unilever, a publicly listed company headquartered in the United Kingdom.
Is Persil owned by Henkel?
No. Persil is owned by Unilever, not Henkel.
Is Persil British?
Yes. Persil originated in the United Kingdom in 1909 and its owner, Unilever, is also headquartered in the United Kingdom.
Is Persil still owned by Unilever?
Yes. As of 16 September 2026, Persil is still owned by Unilever. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
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