Brandtree

Who owns the laundry brands?

67 laundry brands tracked here are owned by 30 companies; the three largest owners, Procter & Gamble, Jyothy Labs and Alicorp, control 14 of them (21%) as of Oct 2026.

Treemap of laundry brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of laundry brands

#OwnerHQBrands in this categoryExamples
1Procter & Gamble🇺🇸 United States5Ariel, Bounce, Downy, Gain, Tide
2Jyothy Labs🇮🇳 India5Dr. Wool, Henko, Morelight, Mr. White, Ujala
3Alicorp🇵🇪 Peru4Bolívar, Marsella, Opal, Patito
4Church & Dwight🇺🇸 United States3Arm & Hammer, Miss Mouth's Messy Eater, OxiClean
5Reckitt🇬🇧 United Kingdom3Calgon, Vanish, Woolite
6La Fabril🇪🇨 Ecuador3Ciclón, Lavatodo, Perla
7Unilever🇬🇧 United Kingdom3Comfort, OMO, Persil
8Faultless Brands🇺🇸 United States3Faultless, Magic (fabric care), Niagara
9Aekyung🇰🇷 South Korea3Herbmarie 1848, LIQ, Zet
10Sulfo Rwanda🇷🇼 Rwanda3Magic, Safari, Tembo
11Henkel🇩🇪 Germany3Persil (Henkel), Purex, Snuggle
12Dinant🇭🇳 Honduras3Roku, Suavissimo, Zixx
13SCS🇨🇲 Cameroon3Savon Kado, Savon Tropick, Savon Étoile
14Lion🇯🇵 Japan2Acron, TOP
15Golrang Industrial Group🇮🇷 Iran2Active, Softlan
16Trade Kings🇿🇲 Zambia2Banja, Boom
17Square Toiletries🇧🇩 Bangladesh2Chaka, Chamak
18Bidco Africa🇰🇪 Kenya2Msafi, White Star
19Violeta🇧🇦 Bosnia and Herzegovina2Vesh, Violeta
20Kao🇯🇵 Japan1Attack
21Hemas🇱🇰 Sri Lanka1Diva
22Grupo AlEn🇲🇽 Mexico1Ensueño
23Empresas Polar🇻🇪 Venezuela1Las Llaves
24SAH Lilas🇹🇳 Tunisia1Lilas Détergents
25Bombril🇧🇷 Brazil1Mon Bijou
26Bolton Group🇮🇹 Italy1Omino Bianco
27METL Group🇹🇿 Tanzania1Poa
283M🇺🇸 United States1Scotchgard
29Colgate-Palmolive🇺🇸 United States1Suavitel
30Ypê🇧🇷 Brazil1Tixan Ypê

Sub-categories

All laundry brands and their owners

BrandOwnerSinceOrigin
AcronLion—🇯🇵 Japan
ActiveGolrang Industrial Group—🇮🇷 Iran
ArielProcter & Gamble—🇬🇧 United Kingdom
Arm & HammerChurch & Dwight—🇺🇸 United States
AttackKao—🇯🇵 Japan
BanjaTrade Kings—🇿🇲 Zambia
BolívarAlicorp—🇵🇪 Peru
BoomTrade Kings—🇿🇲 Zambia
BounceProcter & Gamble—🇺🇸 United States
CalgonReckitt—🇺🇸 United States
ChakaSquare Toiletries—🇧🇩 Bangladesh
ChamakSquare Toiletries—🇧🇩 Bangladesh
CiclónLa Fabril—🇪🇨 Ecuador
ComfortUnilever—🇬🇧 United Kingdom
DivaHemas—🇱🇰 Sri Lanka
DownyProcter & Gamble—🇺🇸 United States
Dr. WoolJyothy Labs—🇮🇳 India
EnsueñoGrupo AlEn—🇲🇽 Mexico
FaultlessFaultless Brands—🇺🇸 United States
GainProcter & Gamble—🇺🇸 United States
HenkoJyothy Labs—🇮🇳 India
Herbmarie 1848Aekyung—🇰🇷 South Korea
Las LlavesEmpresas Polar2001🇻🇪 Venezuela
LavatodoLa Fabril—🇪🇨 Ecuador
Lilas DétergentsSAH Lilas—🇹🇳 Tunisia
LIQAekyung—🇰🇷 South Korea
MagicSulfo Rwanda—🇷🇼 Rwanda
Magic (fabric care)Faultless Brands—🇺🇸 United States
MarsellaAlicorp2005🇵🇪 Peru
Miss Mouth's Messy EaterChurch & Dwight2026🇺🇸 United States
Mon BijouBombril—🇧🇷 Brazil
MorelightJyothy Labs—🇮🇳 India
Mr. WhiteJyothy Labs—🇮🇳 India
MsafiBidco Africa—🇰🇪 Kenya
NiagaraFaultless Brands—🇺🇸 United States
Omino BiancoBolton Group1981🇮🇹 Italy
OMOUnilever—🇬🇧 United Kingdom
OpalAlicorp2005🇵🇪 Peru
OxiCleanChurch & Dwight2006🇺🇸 United States
PatitoAlicorp—🇵🇪 Peru
PerlaLa Fabril—🇪🇨 Ecuador
PersilUnilever—🇬🇧 United Kingdom
Persil (Henkel)Henkel—🇩🇪 Germany
PoaMETL Group—🇹🇿 Tanzania
PurexHenkel2004🇺🇸 United States
RokuDinant—🇭🇳 Honduras
SafariSulfo Rwanda—🇷🇼 Rwanda
Savon ÉtoileSCS—🇨🇲 Cameroon
Savon KadoSCS—🇨🇲 Cameroon
Savon TropickSCS—🇨🇲 Cameroon
Scotchgard3M—🇺🇸 United States
SnuggleHenkel2016🇺🇸 United States
SoftlanGolrang Industrial Group—🇮🇷 Iran
SuavissimoDinant—🇭🇳 Honduras
SuavitelColgate-Palmolive—🇲🇽 Mexico
TemboSulfo Rwanda—🇷🇼 Rwanda
TideProcter & Gamble—🇺🇸 United States
Tixan YpêYpê—🇧🇷 Brazil
TOPLion—🇯🇵 Japan
UjalaJyothy Labs—🇮🇳 India
VanishReckitt—🇬🇧 United Kingdom
VeshVioleta—🇧🇦 Bosnia and Herzegovina
VioletaVioleta—🇧🇦 Bosnia and Herzegovina
White StarBidco Africa—🇰🇪 Kenya
WooliteReckitt—🇺🇸 United States
ZetAekyung—🇰🇷 South Korea
ZixxDinant—🇭🇳 Honduras

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