Who owns Faultless?
Faultless is owned by Faultless Brands (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: About Faultless Brands. Last checked .
Key facts
- Current owner
- Faultless Brands reported
- Owner HQ
- 🇺🇸 United States, Kansas City
- Origin
- 🇺🇸 United States
- Category
- Home care › Laundry › Fabric softener & stain removal
- Last verified
- · 1 sources
About Faultless
Faultless is a fabric care brand of Faultless Brands, listed on the group site alongside Niagara, Magic, Bon Ami and Kleen King. The brand site says families have looked to Faultless for quality fabric care since 1887 and shows a range of ironing spray starches, a fabric refresher and a steamer boost product, sold in the United States.
Ownership timeline of Faultless
- Current owner Faultless Brands [1] reported
Where Faultless sits in Faultless Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Faultless Brands ownership tree →
See the full Faultless Brands brand portfolio (5) →
Other brands owned by Faultless Brands
Faultless Brands controls 5 brands on Brandtree, 5 of them in home care.
Also in home care
Other brands in fabric softener & stain removal, and who owns them
Faultless Brands has more brands in fabric softener & stain removal on Brandtree than any other owner: 3 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| Miss Mouth's Messy Eater | Church & Dwight | 🇺🇸 United States |
| Bounce | Procter & Gamble | 🇺🇸 United States |
| Calgon | Reckitt | 🇬🇧 United Kingdom |
| Scotchgard | 3M | 🇺🇸 United States |
| Herbmarie 1848 | Aekyung | 🇰🇷 South Korea |
| Mon Bijou | Bombril | 🇧🇷 Brazil |
| Suavitel | Colgate-Palmolive | 🇺🇸 United States |
| Suavissimo | Dinant | 🇭🇳 Honduras |
Every brand in fabric softener & stain removal and its owner →
About the owner: Faultless Brands
Faultless Brands is a privately held company headquartered in Kansas City, United States. Brandtree records 5 brands under its control.
Privately owned household products company headquartered in Kansas City, Missouri, where its headquarters, manufacturing plant, research laboratory and distribution centre are located. It sells fabric care, fragrance and home care products to consumer and commercial markets. Its own site traces the business to Beaham & Moffit, which bought the Faultless Starch formula, and says it took the name Faultless Starch/Bon Ami Company in 1974 and Faultless Brands in November 2018.
Faultless Brands: full profile, brands and acquisition history →
🇺🇸 Faultless and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Faultless is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Faultless?
The parent company of Faultless is Faultless Brands, a privately held company headquartered in the United States.
Is Faultless American?
Yes. Faultless originated in the United States and its owner, Faultless Brands, is also headquartered in the United States.
Is Faultless still owned by Faultless Brands?
Yes. As of 4 October 2026, Faultless is still owned by Faultless Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About Faultless Brands — Faultless Brands, Official document; retrieved 4 October 2026.
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