Who owns Bounce?
Bounce is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1972
- Category
- Home care › Laundry › Fabric softener & stain removal
- Parent ticker
- NYSE: PG
- Trademark registrant
- PROCTER & GAMBLE COMPANY, THE (USPTO)
- Last verified
- · 2 sources
About Bounce
Bounce introduced the dryer sheet in 1972, a coated fabric square that releases softener and anti-static agents in the heat of a tumble dryer. The format barely exists outside North America because line drying is more common elsewhere. Procter & Gamble sells it alongside Downy, its liquid fabric conditioner, covering both routes to the same result.
Trademark record for Bounce
The USPTO record for the Bounce mark lists PROCTER & GAMBLE COMPANY, THE as the owner of record (serial number 72408662). That name matches the owner named above.[2]
Ownership timeline of Bounce
- Current owner Procter & Gamble [1] verified
Where Bounce sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.
Also in home care
- Ariel (1967)
- Cascade (1953)
- Dawn (1973)
- Downy (1960)
- Fairy (1898)
- Febreze (1996)
- Gain (1969)
- Mr. Clean (1958)
- Swiffer (1999)
- Tide (1946)
Founded in the 1970s
- Herbal Essences (1971)
- Luvs (1976)
Other brands in fabric softener & stain removal, and who owns them
The 20 brands in fabric softener & stain removal on Brandtree belong to 15 owners. The largest is Faultless Brands, with 3; Procter & Gamble has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Faultless | Faultless Brands | 🇺🇸 United States |
| Miss Mouth's Messy Eater | Church & Dwight | 🇺🇸 United States |
| Calgon | Reckitt | 🇬🇧 United Kingdom |
| Scotchgard | 3M | 🇺🇸 United States |
| Herbmarie 1848 | Aekyung | 🇰🇷 South Korea |
| Mon Bijou | Bombril | 🇧🇷 Brazil |
| Suavitel | Colgate-Palmolive | 🇺🇸 United States |
| Suavissimo | Dinant | 🇭🇳 Honduras |
Every brand in fabric softener & stain removal and its owner →
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Bounce and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Bounce is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Bounce?
The parent company of Bounce is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Bounce American?
Yes. Bounce originated in the United States in 1972 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Bounce still owned by Procter & Gamble?
Yes. As of 25 September 2026, Bounce is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: BOUNCE, serial 72408662, registration 0950612 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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