Who owns Puffs?
Puffs is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1960
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- NYSE: PG
- Trademark registrant
- PROCTER & GAMBLE COMPANY, THE (USPTO)
- Last verified
- · 2 sources
About Puffs
Puffs is Procter & Gamble's facial tissue brand in North America and the main competitor to Kleenex. Its Plus Lotion variant, which adds moisturiser to the tissue, is sold specifically for use during colds. The lotion variant is the brand's principal point of difference, since tissue is otherwise close to a commodity.
How often Procter & Gamble names Puffs in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Puffs
The USPTO record for the Puffs mark lists PROCTER & GAMBLE COMPANY, THE as the owner of record (serial number 72084168). That name matches the owner named above.[2]
Ownership timeline of Puffs
- Current owner Procter & Gamble [1] verified
Where Puffs sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
Also in personal care & beauty
- Always (1983)
- Bounty (1965)
- Braun (1921)
- Charmin (1928)
- Crest (1955)
- Gillette (1901)
- Head & Shoulders (1961)
- Herbal Essences (1971)
- Ivory (1879)
- Luvs (1976)
- Native (2015)
- Olay (1952)
- Old Spice (1937)
- Oral-B (1950)
- Pampers (1961)
- Pantene (1945)
- Safeguard (1963)
- Secret (1956)
Founded in the 1960s
Other brands in facial tissue & toilet paper, and who owns them
The 34 brands in facial tissue & toilet paper on Brandtree belong to 14 owners. The largest is Sofidel, with 7; Procter & Gamble has 3.
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Puffs and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Puffs is not one of them.
Frequently asked questions
Who is the parent company of Puffs?
The parent company of Puffs is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Puffs American?
Yes. Puffs originated in the United States in 1960 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Puffs still owned by Procter & Gamble?
Yes. As of 25 September 2026, Puffs is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: PUFFS, serial 72084168, registration 0697836 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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