Brandtree

Choppies: brands it owns and its ownership tree

Choppies (BSE: CHOP-EQO, JSE: CHP) is a publicly listed company headquartered in Gaborone, Botswana that owns 9 consumer brands across 4 categories.[1]

Choppies is one of the largest retailers in southern Africa, holding what it calls a significant leading position in Botswana's retail sector, where it began in 1986 with a single shop in Lobatse called Wayside Supermarket. In the year to 30 June 2025 it ran 287 stores — 174 grocery, 85 liquor and 28 hardware — across Botswana, Namibia and Zambia, with seven distribution centres and 11,393 employees. It listed on the Botswana Stock Exchange in 2012 and took a secondary listing on the Johannesburg Stock Exchange in 2015, then spent the following decade retreating from an over-extended expansion, leaving South Africa, Mozambique, Kenya and Tanzania in 2020 and selling its Zimbabwean business in 2025. Own-label accounts for 22 per cent of what it sells, supplied in part by milling, grain packaging and tissue operations it owns.

Company facts

Legal name
Choppies Enterprises Limited (also Choppies Group)
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇧🇼 Gaborone, Botswana
Founded
1986
Tickers
BSE: CHOP-EQO JSE: CHP
Website
choppiesgroup.com
Last verified
· 1 sources

Choppies in numbers

Everything Choppies owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Choppies owns Tree of 9 brands under Choppies. Choppies Builders Mart 76% Choppies Choppies Fried Chicken Dealers Cash & Carry Lefofa Legane Liquorama 76% Lumo and 1 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 9 brands, with sources → · Competitors by shared categories →

Latest news about Choppies

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Frequently asked questions

What brands does Choppies own?

Choppies owns 9 consumer brands tracked here, including Choppies, Builders Mart, Liquorama, Choppies Fried Chicken, On The Go and Lefofa.

Is Choppies a Botswanan company?

Yes. Choppies is headquartered in Gaborone, Botswana and was founded in 1986.

Who owns Choppies?

Choppies is a publicly listed company owned by its shareholders; it trades as CHOP-EQO on the BSE and CHP on the JSE.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Choppies Enterprises Limited Integrated Annual Report 2025 — Choppies Enterprises Limited, Annual report; retrieved 20 September 2026.

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