Who owns Liquorama?
Liquorama is owned by Choppies (Botswana, BSE: CHOP-EQO), which has owned the brand since 2023.[1]
Choppies owns 76% of Liquorama rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Choppies Enterprises Limited Integrated Annual Report 2025. Last checked .
Key facts
- Current owner
- Choppies Enterprises Limited (76% stake) reported
- Owned since
- Owner HQ
- 🇧🇼 Botswana, Gaborone
- Origin
- 🇧🇼 Botswana
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- BSE: CHOP-EQO JSE: CHP
- Last verified
- · 1 sources
About Liquorama
Liquorama is a liquor retail and wholesale chain offering local and international beer, cider, spirits and wine. It is the largest part of Kamoso Africa, the Botswana group Choppies bought a 76 per cent stake in during 2023, and the fastest-growing thing the company runs: 85 stores at the 2025 year end, ten of them opened during the year, against 75 a year earlier. Choppies was still working on making it consistently profitable at that point.
Ownership timeline of Liquorama
Where Liquorama sits in Choppies
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Choppies ownership tree →
See the full Choppies brand portfolio (9) →
Other brands owned by Choppies
Choppies controls 9 brands on Brandtree, 5 of them in home, garden & diy.
Also in home, garden & diy
- Builders Mart
- Choppies (2003)
- Dealers Cash & Carry (2025)
- On The Go
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Choppies has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Choppies
Choppies is a publicly listed company headquartered in Gaborone, Botswana, founded in 1986. Brandtree records 9 brands under its control, and it is listed as BSE: CHOP-EQO and JSE: CHP.
Choppies is one of the largest retailers in southern Africa, holding what it calls a significant leading position in Botswana's retail sector, where it began in 1986 with a single shop in Lobatse called Wayside Supermarket. In the year to 30 June 2025 it ran 287 stores — 174 grocery, 85 liquor and 28 hardware — across Botswana, Namibia and Zambia, with seven distribution centres and 11,393 employees. It listed on the Botswana Stock Exchange in 2012 and took a secondary listing on the Johannesburg Stock Exchange in 2015, then spent the following decade retreating from an over-extended expansion, leaving South Africa, Mozambique, Kenya and Tanzania in 2020 and selling its Zimbabwean business in 2025. Own-label accounts for 22 per cent of what it sells, supplied in part by milling, grain packaging and tissue operations it owns.
🇧🇼 Liquorama and other Botswanan brands
Brandtree records a controlling owner for 11 brands that began in Botswana. All of them are controlled from Botswana.
- Air Botswana — Air Botswana 🇧🇼
- Astar — Sefalana 🇧🇼
Frequently asked questions
Who is the parent company of Liquorama?
The parent company of Liquorama is Choppies, a publicly listed company headquartered in Botswana.
Is Liquorama Botswanan?
Yes. Liquorama originated in Botswana and its owner, Choppies, is also headquartered in Botswana.
Since when has Choppies owned Liquorama?
Choppies has owned Liquorama since 2023.
Is Liquorama still owned by Choppies?
Yes. As of 20 September 2026, Liquorama is still owned by Choppies (76% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Choppies Enterprises Limited Integrated Annual Report 2025 — Choppies Enterprises Limited, Annual report; retrieved 20 September 2026.
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