Who owns Liquorama?
Liquorama is owned by Choppies (Botswana, BSE: CHOP-EQO), which has owned the brand since 2023.[1]
Choppies owns 76% of Liquorama rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Choppies Enterprises Limited (76% stake) reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇧🇼 Botswana, Gaborone
- Origin
- 🇧🇼 Botswana
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- BSE: CHOP-EQO JSE: CHP
- Last verified
- · 1 sources
About Liquorama
Liquorama is a liquor retail and wholesale chain offering local and international beer, cider, spirits and wine. It is the largest part of Kamoso Africa, the Botswana group Choppies bought a 76 per cent stake in during 2023, and the fastest-growing thing the company runs: 85 stores at the 2025 year end, ten of them opened during the year, against 75 a year earlier. Choppies was still working on making it consistently profitable at that point.
Ownership timeline of Liquorama
Where Liquorama sits in Choppies
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Choppies ownership tree →
Other brands owned by Choppies in home, garden & diy
Latest news about Liquorama
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Frequently asked questions
Who is the parent company of Liquorama?
The parent company of Liquorama is Choppies, a publicly listed company headquartered in Botswana.
Is Liquorama Botswanan?
Yes. Liquorama originated in Botswana and its owner, Choppies, is also headquartered in Botswana.
Since when has Choppies owned Liquorama?
Choppies has owned Liquorama since 2023.
Is Liquorama still owned by Choppies?
Yes. As of 20 September 2026, Liquorama is still owned by Choppies (76% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Choppies Enterprises Limited Integrated Annual Report 2025 — Choppies Enterprises Limited, Annual report; retrieved 20 September 2026.
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