Venus is owned by Procter & Gamble (the United States, NYSE: PG), which acquired the brand on 1 October 2005 from The Gillette Company, as part of a $57 billion deal that also included Gillette, Oral-B and Braun.[1][2] Before Procter & Gamble, Venus was owned by The Gillette Company from 2001 to 2005.[2]
Venus is Gillette's razor line for women, launched in 2001 with a handle and cartridge designed for the different angles and pressure of shaving legs rather than a face. It came to Procter & Gamble with the Gillette acquisition in 2005 and is the largest women's wet-shaving brand.
How often Procter & Gamble names Venus in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
The USPTO record for the Venus mark lists The Gillette Company LLC as the owner of record (serial number 87661936). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Venus is not one of them.
Procter & Gamble acquired The Gillette Company in an all-stock deal, adding razors, Oral-B and Braun and making it the largest consumer goods company in the world at the time. Regulators required divestitures in electric toothbrushes and deodorants.
The parent company of Venus is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Venus American?
⌄
Yes. Venus originated in the United States in 2001 and its owner, Procter & Gamble, is also headquartered in the United States.
When did Procter & Gamble buy Venus?
⌄
Procter & Gamble completed its acquisition of Venus on 1 October 2005, after announcing the deal on 28 January 2005. The deal, which also included Gillette, Oral-B and Braun, was valued at $57 billion.
Who owned Venus before Procter & Gamble?
⌄
Before Procter & Gamble, Venus was owned by The Gillette Company from 2001 until 2005.
Is Venus still owned by Procter & Gamble?
⌄
Yes. As of 25 September 2026, Venus is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy