Who owns Estela?
Estela is owned by Treet (Pakistan, PSX: TREET).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Treet Corporation Limited — Annual Report 2025-26. Last checked .
Key facts
- Current owner
- Treet Corporation Limited reported
- Owner HQ
- 🇵🇰 Pakistan, Lahore
- Origin
- 🇵🇰 Pakistan
- Founded
- 2026
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Shaving & razors
- Parent ticker
- PSX: TREET
- Last verified
- · 1 sources
About Estela
Estela is Treet's women's shaving and grooming brand, launched in April 2026 with 12 products. Treet presents it as making shaving an accessible grooming option for women in Pakistan, where dedicated products had been scarce. Its launch, alongside the men's brand Genesis, is an important step in Treet's move from a blade maker towards a broader personal-care business.
Ownership timeline of Estela
Where Estela sits in Treet
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Treet ownership tree →
See the full Treet brand portfolio (4) →
Other brands owned by Treet
Treet controls 4 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shaving & razors, and who owns them
The 17 brands in shaving & razors on Brandtree belong to 10 owners. The largest is Edgewell, with 3; Treet has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| PACE | Dorco | 🇰🇷 South Korea |
| Billie | Edgewell | 🇺🇸 United States |
| Lion Shaving | Lion Match Company | 🇿🇦 South Africa |
| Gillette | Procter & Gamble | 🇺🇸 United States |
| BIC Razors | BIC | 🇫🇷 France |
| Astaberry | Cipla | 🇮🇳 India |
| Flamingo | Mammoth Brands | 🇺🇸 United States |
| Philips | Philips | 🇳🇱 Netherlands |
About the owner: Treet
Treet is a publicly listed company headquartered in Lahore, Pakistan, founded in 1977. Brandtree records 4 brands under its control, and it is listed as PSX: TREET.
Treet Corporation is a Lahore company whose annual report calls it Pakistan's sole manufacturer of razor blades and disposable razors. Its razor-blade business, begun with American Safety Razor, dates from the early 1950s; the present company was incorporated in 1977. The group also owns 76.44% of Treet Battery, 55.86% of Treet Renacon Pharma and 97.11% of First Treet Manufacturing Modaraba, which makes soap and corrugated boxes. In the year to June 2026, Treet's own local sales were Rs 11.65 billion and exports about Rs 2.21 billion.
🇵🇰 Estela and other Pakistani brands
Brandtree records a controlling owner for 33 brands that began in Pakistan. 2 of them (6%) are now controlled by a company headquartered in another country; Estela is not one of them.
Frequently asked questions
Who is the parent company of Estela?
The parent company of Estela is Treet, a publicly listed company headquartered in Pakistan.
Is Estela Pakistani?
Yes. Estela originated in Pakistan in 2026 and its owner, Treet, is also headquartered in Pakistan.
Is Estela still owned by Treet?
Yes. As of 26 October 2026, Estela is still owned by Treet. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Treet Corporation Limited — Annual Report 2025-26 — Treet Corporation Limited, Annual report; retrieved 26 October 2026.
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