Who owns ACE?
ACE, an apparel brand, is owned by Servis (Pakistan, PSX: SRVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Service Industries Limited Annual Report 2025. Last checked .
Key facts
- Current owner
- Service Industries Limited reported
- Owner HQ
- 🇵🇰 Pakistan, Lahore
- Origin
- 🇵🇰 Pakistan
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- PSX: SRVI
- Last verified
- · 1 sources
About ACE
ACE is the sportswear and athletic footwear label in the Servis retail range, sold for active wear rather than the school and everyday use that the older Cheetah name covers. Both sit in the same 283-shop network run by Service Retail, a wholly owned subsidiary of Service Industries, and both compete domestically against imported sports brands that cost several times as much.
Ownership timeline of ACE
Where ACE sits in Servis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Servis ownership tree →
See the full Servis brand portfolio (9) →
Other brands owned by Servis
Servis controls 9 brands on Brandtree, 9 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in athletic footwear, and who owns them
Servis has more brands in athletic footwear on Brandtree than any other owner: 2 of 22.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
| Brooks Running | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Servis
Servis is a publicly listed company headquartered in Lahore, Pakistan, founded in 1953. Brandtree records 9 brands under its control, and it is listed as PSX: SRVI.
Service Industries is the Pakistani footwear and tyre group that trades as Servis. Three graduates — Chaudhry Nazar Muhammad, Chaudhry Mohammad Husain and Chaudhry Muhammad Saeed — began making mosquito nets, chappals and canvas bags for the army out of four rooms in Gawalmandi, Lahore in the late 1930s, lost their market at partition, and established Service Industries in 1953. The company converted to a public limited company in 1959, listed in 1970, added motorcycle tyres and tubes in 1988, and in 2024 demerged its tyre and retail undertakings into separate companies. It is now both a holding company and a footwear manufacturer, with a plant at Gujrat.
🇵🇰 ACE and other Pakistani brands
Brandtree records a controlling owner for 33 brands that began in Pakistan. 2 of them (6%) are now controlled by a company headquartered in another country; ACE is not one of them.
Frequently asked questions
Who is the parent company of ACE?
The parent company of ACE is Servis, a publicly listed company headquartered in Pakistan.
Is ACE Pakistani?
Yes. ACE originated in Pakistan and its owner, Servis, is also headquartered in Pakistan.
Is ACE still owned by Servis?
Yes. As of 24 September 2026, ACE is still owned by Servis. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Service Industries Limited Annual Report 2025 — Service Industries Limited, Annual report; retrieved 24 September 2026.
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