Who owns ACE?
ACE is owned by Servis (Pakistan, PSX: SRVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Service Industries Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇵🇰 Pakistan, Lahore
- Origin
- 🇵🇰 Pakistan
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- PSX: SRVI
- Last verified
- · 1 sources
About ACE
ACE is the sportswear and athletic footwear label in the Servis retail range, sold for active wear rather than the school and everyday use that the older Cheetah name covers. Both sit in the same 283-shop network run by Service Retail, a wholly owned subsidiary of Service Industries, and both compete domestically against imported sports brands that cost several times as much.
Ownership timeline of ACE
Where ACE sits in Servis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Servis ownership tree →
Other brands owned by Servis in apparel, footwear & accessories
Latest news about ACE
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of ACE?
The parent company of ACE is Servis, a publicly listed company headquartered in Pakistan.
Is ACE Pakistani?
Yes. ACE originated in Pakistan and its owner, Servis, is also headquartered in Pakistan.
Is ACE still owned by Servis?
Yes. As of 24 September 2026, ACE is still owned by Servis. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Service Industries Limited Annual Report 2025 — Service Industries Limited, Annual report; retrieved 24 September 2026.
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