Adidas (XETRA: ADS) is a publicly listed company headquartered in Herzogenaurach, Germany that owns 3 consumer brands, and has 1 recorded transaction.[1]
Adidas was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, after he and his brother Rudolf dissolved their shared shoe business in acrimony; Rudolf founded Puma across the river the same year. Adidas is the largest sportswear company in Europe and the second largest in the world.
Adidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.