Authentic Brands acquires Reebok
Adidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.
- Value
- €2.1bn
- Buyer
- Authentic Brands
- Seller
- Adidas
- Regulatory
- None recorded