Brandtree

Adidas: brands it owns and its ownership tree

Adidas (XETRA: ADS) is a publicly listed company headquartered in Herzogenaurach, Germany that owns 3 consumer brands, and has 1 recorded transaction.[1]

Adidas was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, after he and his brother Rudolf dissolved their shared shoe business in acrimony; Rudolf founded Puma across the river the same year. Adidas is the largest sportswear company in Europe and the second largest in the world.

Company facts

Legal name
adidas AG
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇩🇪 Herzogenaurach, Germany
Founded
1949
Tickers
XETRA: ADS
Wikidata
Q3895
Website
www.adidas-group.com
Last verified
· 2 sources

Adidas in numbers

Everything Adidas owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Adidas owns Tree of 3 brands under Adidas. Adidas Adidas Adidas Originals Adidas Terrex

Full-screen interactive tree →

Brand portfolio by category

Full portfolio, 3 brands, with sources → · Competitors by shared categories →

Divestitures and spin-offs by Adidas

Acquisition closed

Authentic Brands acquires Reebok

Adidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.

Value
€2.1bn
Seller
Adidas
Regulatory
None recorded

Adidas in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
549300JSX0Z4CW0V5023
Registered name
adidas AG (DE)
Registration status
Issued · record updated 25 December 2025
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Frequently asked questions

What brands does Adidas own?

Adidas owns 3 consumer brands tracked here, including Adidas Terrex, Adidas and Adidas Originals.

Is Adidas a German company?

Yes. Adidas is headquartered in Herzogenaurach, Germany and was founded in 1949.

Who owns Adidas?

Adidas is a publicly listed company owned by its shareholders; it trades as ADS on the XETRA.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] adidas AG Annual Report 2025 — adidas AG, Annual report, published 11 March 2026; retrieved 16 September 2026.
  2. [2] adidas completes divestiture of Reebok — adidas AG, Official press release, published 8 March 2022; retrieved 16 September 2026.

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