Who owns Adidas?
Adidas is owned by adidas AG (Germany, XETRA: ADS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: adidas AG Annual Report 2025, 11 March 2026. Last checked .
Key facts
- Current owner
- adidas AG reported
- Owner HQ
- 🇩🇪 Germany, Herzogenaurach
- Origin
- 🇩🇪 Germany
- Founded
- 1949
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- XETRA: ADS
- Last verified
- · 1 sources
About Adidas
The three stripes were bought from a Finnish sports company in 1952 for two bottles of whisky and about 1,600 euros in today's money. Adidas made the boots worn in the 1954 World Cup final and the Superstar and Stan Smith shoes that later crossed into street fashion.
Ownership timeline of Adidas
Where Adidas sits in Adidas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Adidas ownership tree →
See the full Adidas brand portfolio (3) →
Other brands owned by Adidas
Adidas controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Adidas Originals (2001)
- Adidas Terrex (2013)
Other brands in athletic footwear, and who owns them
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
| Brooks Running | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Adidas
Adidas is a publicly listed company headquartered in Herzogenaurach, Germany, founded in 1949. Brandtree records 3 brands under its control, and it is listed as XETRA: ADS.
Adidas was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, after he and his brother Rudolf dissolved their shared shoe business in acrimony; Rudolf founded Puma across the river the same year. Adidas is the largest sportswear company in Europe and the second largest in the world.
🇩🇪 Adidas and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; Adidas is not one of them.
- A. Lange & Söhne — Richemont 🇨🇭
- BOSS — Hugo Boss 🇩🇪
- Birkenstock — Birkenstock 🇩🇪
- Braun Büffel — Bonia Corporation 🇲🇾
- Fielmann — Fielmann Group 🇩🇪
- Jil Sander — OTB Group 🇮🇹
Frequently asked questions
Who is the parent company of Adidas?
The parent company of Adidas is adidas AG, a publicly listed company headquartered in Germany.
Is Adidas German?
Yes. Adidas originated in Germany in 1949 and its owner, adidas AG, is also headquartered in Germany.
Is Adidas still owned by adidas AG?
Yes. As of 16 September 2026, Adidas is still owned by adidas AG. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] adidas AG Annual Report 2025 — adidas AG, Annual report, published 11 March 2026; retrieved 16 September 2026.
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