Who owns Jordan Brand?
Jordan Brand is owned by Nike (the United States, NYSE: NKE).[1]
Evidence: NIKE, Inc. Annual Report on Form 10-K filed 2026-07-15, SEC EDGAR, 15 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- NIKE, Inc. verified
- Owner HQ
- 🇺🇸 United States, Beaverton, Oregon
- Origin
- 🇺🇸 United States
- Founded
- 1984
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: NKE
- Last verified
- · 1 sources
About Jordan Brand
Air Jordan began as a signature shoe for Michael Jordan in 1984, with a deal that gave him a royalty on sales rather than a flat fee, an arrangement that was then unheard of and made both parties enormous sums. It became a separate Nike division in 1997 and now generates billions annually.
What Nike's annual report says about Jordan Brand
Sentences about Jordan Brand from Nike's latest annual filing[1], copied word for word.
Our Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on sport performance and streetwear using the Jumpman trademark.
(3) Included in NIKE Brand revenues are sales of Jordan Brand products of $7,034 million, $7,270 million and $8,701 million in fiscal 2026, 2025 and 2024, respectively, decreasing 3% and 16% on a reported basis and decreasing 5% and 16% on a currency-neutral basis, for fiscal 2026 and 2025, respectively.
The Jordan Brand is focused on athletic and casual footwear, apparel and accessories using the Jumpman trademark.
How often Nike names Jordan Brand in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Jordan Brand
Where Jordan Brand sits in Nike
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nike ownership tree →
See the full Nike brand portfolio (3) →
Other brands owned by Nike
Nike controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in athletic footwear, and who owns them
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2; Nike has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
| Brooks Running | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Nike
Nike is a publicly listed company headquartered in Beaverton, Oregon, United States, founded in 1964. Brandtree records 3 brands under its control, and it is listed as NYSE: NKE.
Nike was founded in 1964 as Blue Ribbon Sports, distributing Japanese running shoes, and took its present name in 1971. It is the largest athletic footwear and apparel company in the world.
🇺🇸 Jordan Brand and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Jordan Brand is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Jordan Brand?
The parent company of Jordan Brand is Nike, a publicly listed company headquartered in the United States.
Is Jordan Brand American?
Yes. Jordan Brand originated in the United States in 1984 and its owner, Nike, is also headquartered in the United States.
Is Jordan Brand still owned by Nike?
Yes. As of 11 October 2026, Jordan Brand is still owned by Nike. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] NIKE, Inc. Annual Report on Form 10-K filed 2026-07-15 — SEC EDGAR, SEC Form 10-K, published 15 July 2026; retrieved 16 September 2026.
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