Who owns YO!?
YO! is owned by Servis (Pakistan, PSX: SRVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Service Industries Limited Annual Report 2025. Last checked .
Key facts
- Current owner
- Service Industries Limited reported
- Owner HQ
- 🇵🇰 Pakistan, Lahore
- Origin
- 🇵🇰 Pakistan
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- PSX: SRVI
- Last verified
- · 1 sources
About YO!
YO! is the children's footwear brand Servis sells, built around durability, comfort and bright colours — the three things that decide a children's shoe purchase in a market where one pair has to last a school year. It is carried by Service Retail, the wholly owned Service Industries subsidiary that runs 283 shops across Pakistan under the Servis banner.
Ownership timeline of YO!
Where YO! sits in Servis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Servis ownership tree →
See the full Servis brand portfolio (9) →
Other brands owned by Servis
Servis controls 9 brands on Brandtree, 9 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in footwear, and who owns them
The 82 brands in footwear on Brandtree belong to 31 owners. The largest is Caleres, with 7; Servis has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Allen Edmonds | Caleres | 🇺🇸 United States |
| Cartago | Grendene | 🇧🇷 Brazil |
| Alexandre Birman | Azzas 2154 | 🇧🇷 Brazil |
| Bahamas | Relaxo | 🇮🇳 India |
| Blondo | Steve Madden | 🇺🇸 United States |
| Bocage | Groupe Eram | 🇫🇷 France |
| CCC | MODIVO | 🇵🇱 Poland |
| BOGS | Weyco Group | 🇺🇸 United States |
About the owner: Servis
Servis is a publicly listed company headquartered in Lahore, Pakistan, founded in 1953. Brandtree records 9 brands under its control, and it is listed as PSX: SRVI.
Service Industries is the Pakistani footwear and tyre group that trades as Servis. Three graduates — Chaudhry Nazar Muhammad, Chaudhry Mohammad Husain and Chaudhry Muhammad Saeed — began making mosquito nets, chappals and canvas bags for the army out of four rooms in Gawalmandi, Lahore in the late 1930s, lost their market at partition, and established Service Industries in 1953. The company converted to a public limited company in 1959, listed in 1970, added motorcycle tyres and tubes in 1988, and in 2024 demerged its tyre and retail undertakings into separate companies. It is now both a holding company and a footwear manufacturer, with a plant at Gujrat.
🇵🇰 YO! and other Pakistani brands
Brandtree records a controlling owner for 33 brands that began in Pakistan. 2 of them (6%) are now controlled by a company headquartered in another country; YO! is not one of them.
Frequently asked questions
Who is the parent company of YO!?
The parent company of YO! is Servis, a publicly listed company headquartered in Pakistan.
Is YO! Pakistani?
Yes. YO! originated in Pakistan and its owner, Servis, is also headquartered in Pakistan.
Is YO! still owned by Servis?
Yes. As of 24 September 2026, YO! is still owned by Servis. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Service Industries Limited Annual Report 2025 — Service Industries Limited, Annual report; retrieved 24 September 2026.
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