Brandtree

Who owns YO!?

YO! is owned by Servis (Pakistan, PSX: SRVI).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Service Industries Limited reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇵🇰 Pakistan, Lahore
Origin
🇵🇰 Pakistan
Category
Apparel, footwear & accessoriesAccessories & footwearFootwear
Parent ticker
PSX: SRVI
Last verified
· 1 sources

About YO!

YO! is the children's footwear brand Servis sells, built around durability, comfort and bright colours — the three things that decide a children's shoe purchase in a market where one pair has to last a school year. It is carried by Service Retail, the wholly owned Service Industries subsidiary that runs 283 shops across Pakistan under the Servis banner.

Ownership timeline of YO!

  1. ? – present Servis [1] reported

Where YO! sits in Servis

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where YO! sits in Servis Tree of 9 brands under Servis. Servis YO! ACE Cheetah Ekisha Klara L&F and 3 more

Open the full Servis ownership tree →

Other brands owned by Servis in apparel, footwear & accessories

See the full Servis brand portfolio (9) →

Latest news about YO!

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of YO!?

The parent company of YO! is Servis, a publicly listed company headquartered in Pakistan.

Is YO! Pakistani?

Yes. YO! originated in Pakistan and its owner, Servis, is also headquartered in Pakistan.

Is YO! still owned by Servis?

Yes. As of 24 September 2026, YO! is still owned by Servis. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Service Industries Limited Annual Report 2025 — Service Industries Limited, Annual report; retrieved 24 September 2026.

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