Who owns Cheetah?
Cheetah is owned by Servis (Pakistan, PSX: SRVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Service Industries Limited Annual Report 2025. Last checked .
Key facts
- Current owner
- Service Industries Limited reported
- Owner HQ
- 🇵🇰 Pakistan, Lahore
- Origin
- 🇵🇰 Pakistan
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- PSX: SRVI
- Last verified
- · 1 sources
About Cheetah
Cheetah is the sports shoe brand Servis describes as its heritage line, the oldest of the labels in its retail range and one it dates to the founding of the business. Pakistani schoolchildren have worn Cheetah plimsolls for generations, and the name carries more recognition domestically than the technical sports brands it sits beside in Servis stores. It is sold through the wholly owned Service Retail.
Ownership timeline of Cheetah
Where Cheetah sits in Servis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Servis ownership tree →
See the full Servis brand portfolio (9) →
Other brands owned by Servis
Servis controls 9 brands on Brandtree, 9 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in athletic footwear, and who owns them
Servis has more brands in athletic footwear on Brandtree than any other owner: 2 of 22.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
| Brooks Running | Berkshire Hathaway | 🇺🇸 United States |
About the owner: Servis
Servis is a publicly listed company headquartered in Lahore, Pakistan, founded in 1953. Brandtree records 9 brands under its control, and it is listed as PSX: SRVI.
Service Industries is the Pakistani footwear and tyre group that trades as Servis. Three graduates — Chaudhry Nazar Muhammad, Chaudhry Mohammad Husain and Chaudhry Muhammad Saeed — began making mosquito nets, chappals and canvas bags for the army out of four rooms in Gawalmandi, Lahore in the late 1930s, lost their market at partition, and established Service Industries in 1953. The company converted to a public limited company in 1959, listed in 1970, added motorcycle tyres and tubes in 1988, and in 2024 demerged its tyre and retail undertakings into separate companies. It is now both a holding company and a footwear manufacturer, with a plant at Gujrat.
🇵🇰 Cheetah and other Pakistani brands
Brandtree records a controlling owner for 33 brands that began in Pakistan. 2 of them (6%) are now controlled by a company headquartered in another country; Cheetah is not one of them.
Frequently asked questions
Who is the parent company of Cheetah?
The parent company of Cheetah is Servis, a publicly listed company headquartered in Pakistan.
Is Cheetah Pakistani?
Yes. Cheetah originated in Pakistan and its owner, Servis, is also headquartered in Pakistan.
Is Cheetah still owned by Servis?
Yes. As of 24 September 2026, Cheetah is still owned by Servis. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Service Industries Limited Annual Report 2025 — Service Industries Limited, Annual report; retrieved 24 September 2026.
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