Who owns Flamingo?
Flamingo is owned by Mammoth Brands (the United States).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mammoth Brands — Our story and brands. Last checked .
Key facts
- Current owner
- Mammoth Brands reported
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 2018
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Shaving & razors
- Last verified
- · 1 sources
About Flamingo
Flamingo is the women's hair removal brand that the company launched in 2018 as its second brand, after Harry's. Mammoth Brands' own press release describes it as women's hair removal and body care. The company says it created Labs, its in-house incubation and acquisitions unit, to turn the playbook it had built for Harry's into more brands, and launched Flamingo after that.
Ownership timeline of Flamingo
- Current owner Mammoth Brands [1] reported
Where Flamingo sits in Mammoth Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mammoth Brands ownership tree →
See the full Mammoth Brands brand portfolio (5) →
Other brands owned by Mammoth Brands
Mammoth Brands controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shaving & razors, and who owns them
The 14 brands in shaving & razors on Brandtree belong to 8 owners. The largest is Edgewell, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| PACE | Dorco | 🇰🇷 South Korea |
| Billie | Edgewell | 🇺🇸 United States |
| Lion Shaving | Lion Match Company | 🇿🇦 South Africa |
| Gillette | Procter & Gamble | 🇺🇸 United States |
| BIC Razors | BIC | 🇫🇷 France |
| Philips | Philips | 🇳🇱 Netherlands |
| Veet | Reckitt | 🇬🇧 United Kingdom |
| Shai | Dorco | 🇰🇷 South Korea |
About the owner: Mammoth Brands
Mammoth Brands is a privately held company headquartered in New York, United States, founded in 2013. Brandtree records 5 brands under its control.
Mammoth Brands is the consumer packaged goods company that was known as Harry's Inc. until it took the new name on 9 April 2025. Its co-founders and co-CEOs, Jeff Raider and Andy Katz-Mayfield, started it in 2013 with the Harry's razor brand. Its own site now lists five brands: Harry's, Flamingo, Lume, Mando and Coterie. It says it bought a 100-year-old razor factory in Germany when the company was ten months old, and that it runs an in-house incubation and acquisitions unit called Labs.
Mammoth Brands: full profile, brands and acquisition history →
🇺🇸 Flamingo and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Flamingo is not one of them.
Frequently asked questions
Who is the parent company of Flamingo?
The parent company of Flamingo is Mammoth Brands, a privately held company headquartered in the United States.
Is Flamingo American?
Yes. Flamingo originated in the United States in 2018 and its owner, Mammoth Brands, is also headquartered in the United States.
Is Flamingo still owned by Mammoth Brands?
Yes. As of 4 October 2026, Flamingo is still owned by Mammoth Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mammoth Brands — Our story and brands — Mammoth Brands, Official document; retrieved 4 October 2026.
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