Who owns Avon?
Avon is owned by Natura &Co (Brazil, B3: NTCO3), which has owned the brand since 3 January 2020.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Natura &Co Holding S.A. Annual Report 2025, 20 March 2026. Last checked .
Key facts
- Current owner
- Natura &Co Holding S.A. reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇺🇸 United States
- Founded
- 1886
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- B3: NTCO3
- Last verified
- · 1 sources
About Avon
Avon was founded in 1886 by a book salesman who found that the perfume samples he gave away sold better than the books, and it created door-to-door cosmetics selling. Natura acquired the company in 2020, and Avon Products filed for bankruptcy protection in the United States in 2024.
Ownership timeline of Avon
- 2020 – present Natura &Co [1] reported
Where Avon sits in Natura &Co
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Natura &Co ownership tree →
See the full Natura &Co brand portfolio (3) →
Other brands owned by Natura &Co
Natura &Co controls 3 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: Natura &Co
Natura &Co is a publicly listed company headquartered in São Paulo, Brazil, founded in 1969. Brandtree records 3 brands under its control, and it is listed as B3: NTCO3.
Natura was founded in São Paulo in 1969 and built the largest direct-selling cosmetics business in Latin America, with millions of consultants. It bought The Body Shop and Avon in a rapid expansion that it has since largely unwound, selling Aesop to L'Oréal and The Body Shop in 2023.
🇺🇸 Avon and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country, Avon among them.
Frequently asked questions
Who is the parent company of Avon?
The parent company of Avon is Natura &Co, a publicly listed company headquartered in Brazil.
Is Avon American or Brazilian?
Avon originated in the United States in 1886, but it is owned today by Natura &Co, which is headquartered in Brazil. So Avon is an American-origin brand under Brazilian ownership.
Since when has Natura &Co owned Avon?
Natura &Co has owned Avon since 3 January 2020.
Is Avon still owned by Natura &Co?
Yes. As of 16 September 2026, Avon is still owned by Natura &Co. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Natura &Co Holding S.A. Annual Report 2025 — Natura &Co Holding S.A., Annual report, published 20 March 2026; retrieved 16 September 2026.
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