Who owns Natura?
Natura, a personal-care brand from Brazil, is owned by Natura &Co (Brazil, B3: NTCO3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Natura &Co Holding S.A. Annual Report 2025, 20 March 2026. Last checked .
Key facts
- Current owner
- Natura &Co Holding S.A. reported
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Founded
- 1969
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- B3: NTCO3
- Last verified
- · 1 sources
About Natura
Natura sells cosmetics and personal care through consultants rather than shops, and was among the first large companies anywhere to build sourcing agreements with Amazon communities for ingredients such as andiroba and cupuaçu. It is Brazilian, founded in 1969, and its direct-selling network numbers in the millions across Latin America.
Ownership timeline of Natura
- Current owner Natura &Co [1] reported
Where Natura sits in Natura &Co
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Natura &Co ownership tree →
See the full Natura &Co brand portfolio (3) →
Other brands owned by Natura &Co
Natura &Co controls 3 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in body care & lotions, and who owns them
The 29 brands in body care & lotions on Brandtree belong to 22 owners. The largest is Emami, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BoroPlus | Emami | 🇮🇳 India |
| Labello | Beiersdorf | 🇩🇪 Germany |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| St. Ives | Unilever | 🇬🇧 United Kingdom |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
About the owner: Natura &Co
Natura &Co is a publicly listed company headquartered in São Paulo, Brazil, founded in 1969. Brandtree records 3 brands under its control, and it is listed as B3: NTCO3.
Natura was founded in São Paulo in 1969 and built the largest direct-selling cosmetics business in Latin America, with millions of consultants. It bought The Body Shop and Avon in a rapid expansion that it has since largely unwound, selling Aesop to L'Oréal and The Body Shop in 2023.
🇧🇷 Natura and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Natura is not one of them.
- Banho a Banho — Ypê 🇧🇷
- Cotton — CMPC 🇨🇱
- Eudora — Grupo Boticário 🇧🇷
- Mantecorp Skincare — Hypera 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
Frequently asked questions
Who is the parent company of Natura?
The parent company of Natura is Natura &Co, a publicly listed company headquartered in Brazil.
Is Natura Brazilian?
Yes. Natura originated in Brazil in 1969 and its owner, Natura &Co, is also headquartered in Brazil.
Is Natura still owned by Natura &Co?
Yes. As of 16 September 2026, Natura is still owned by Natura &Co. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Natura &Co Holding S.A. Annual Report 2025 — Natura &Co Holding S.A., Annual report, published 20 March 2026; retrieved 16 September 2026.
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