Who owns Ekos?
Ekos is owned by Natura &Co (Brazil, B3: NTCO3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Natura &Co Holding S.A. Annual Report 2025, 20 March 2026. Last checked .
Key facts
- Current owner
- Natura &Co Holding S.A. reported
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Founded
- 2000
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- B3: NTCO3
- Last verified
- · 1 sources
About Ekos
Ekos is Natura's Amazon-sourced line, launched in 2000 with body oils, soaps and creams made from ingredients bought from forest communities under benefit-sharing agreements. It is the brand most associated with the company's environmental positioning. The agreements pay communities for standing forest products such as andiroba and murumuru rather than for cleared land.
Ownership timeline of Ekos
- Current owner Natura &Co [1] reported
Where Ekos sits in Natura &Co
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Natura &Co ownership tree →
See the full Natura &Co brand portfolio (3) →
Other brands owned by Natura &Co
Natura &Co controls 3 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
About the owner: Natura &Co
Natura &Co is a publicly listed company headquartered in São Paulo, Brazil, founded in 1969. Brandtree records 3 brands under its control, and it is listed as B3: NTCO3.
Natura was founded in São Paulo in 1969 and built the largest direct-selling cosmetics business in Latin America, with millions of consultants. It bought The Body Shop and Avon in a rapid expansion that it has since largely unwound, selling Aesop to L'Oréal and The Body Shop in 2023.
🇧🇷 Ekos and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Ekos is not one of them.
- Banho a Banho — Ypê 🇧🇷
- Cotton — CMPC 🇨🇱
- Eudora — Grupo Boticário 🇧🇷
- Mantecorp Skincare — Hypera 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
Frequently asked questions
Who is the parent company of Ekos?
The parent company of Ekos is Natura &Co, a publicly listed company headquartered in Brazil.
Is Ekos Brazilian?
Yes. Ekos originated in Brazil in 2000 and its owner, Natura &Co, is also headquartered in Brazil.
Is Ekos still owned by Natura &Co?
Yes. As of 16 September 2026, Ekos is still owned by Natura &Co. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Natura &Co Holding S.A. Annual Report 2025 — Natura &Co Holding S.A., Annual report, published 20 March 2026; retrieved 16 September 2026.
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