Who owns Protex?
Protex is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]
Evidence: Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Colgate-Palmolive Company verified
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇺🇸 United States
- Founded
- 1985
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- NYSE: CL
- Trademark registrant
- COLGATE-PALMOLIVE COMPANY (USPTO)
- Last verified
- · 3 sources
About Protex
Protex is an antibacterial soap and body wash sold across Latin America, Asia and Africa, where the antibacterial claim carries far more weight with consumers than it does in Europe or North America. Colgate-Palmolive owns it, and the brand is far larger in emerging markets than in the country where it originated.
How often Colgate-Palmolive names Protex in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Protex
The USPTO record for the Protex mark lists COLGATE-PALMOLIVE COMPANY as the owner of record (serial number 74228067). That name matches the owner named above.[2]
Ownership timeline of Protex
- Current owner Colgate-Palmolive [1] verified
Where Protex sits in Colgate-Palmolive
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colgate-Palmolive ownership tree →
See the full Colgate-Palmolive brand portfolio (15) →
Other brands owned by Colgate-Palmolive
Colgate-Palmolive controls 15 brands on Brandtree, 10 of them in personal care & beauty.
Also in personal care & beauty
- Colgate (1873)
- Colgate Total (1992)
- elmex (1962)
- Filorga (1978)
- meridol (1990)
- Sanex (1977)
- Softsoap (1980)
- Speed Stick (1978)
- Tom's of Maine (1970)
Founded in the 1980s
- Fabuloso (1980)
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5; Colgate-Palmolive has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: Colgate-Palmolive
Colgate-Palmolive is a publicly listed company headquartered in New York, United States, founded in 1806. Brandtree records 15 brands under its control, and it is listed as NYSE: CL.
Colgate-Palmolive traces to a New York soap and candle business started in 1806 and took its present form in 1928. Oral care is its largest business, and its Hill's Pet Nutrition subsidiary is a major veterinary pet food maker.
Colgate-Palmolive: full profile, brands and acquisition history →
🇺🇸 Protex and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Protex is not one of them.
Frequently asked questions
Who is the parent company of Protex?
The parent company of Protex is Colgate-Palmolive, a publicly listed company headquartered in the United States.
Is Protex American?
Yes. Protex originated in the United States in 1985 and its owner, Colgate-Palmolive, is also headquartered in the United States.
Is Protex still owned by Colgate-Palmolive?
Yes. As of 4 October 2026, Protex is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
- [2] USPTO: PROTEX, serial 74228067 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
- [3] Colgate-Palmolive: Our History — Colgate-Palmolive Company, Official document; retrieved 4 October 2026.
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