Who owns Fabuloso?
Fabuloso is owned by Colgate-Palmolive (the United States, NYSE: CL).[1]
Evidence: Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23, SEC EDGAR, 23 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Colgate-Palmolive Company verified
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇻🇪 Venezuela
- Founded
- 1980
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- NYSE: CL
- Trademark registrant
- Colgate-Palmolive Company (USPTO)
- Last verified
- · 2 sources
About Fabuloso
Fabuloso is a multi-purpose cleaner created in Venezuela in 1980, sold in bright colours and strong scents. It is the leading household cleaner among Hispanic households in the United States and across much of Latin America. Colgate-Palmolive acquired it in 1995, and the lavender variety in its purple bottle is by far the largest seller.
How often Colgate-Palmolive names Fabuloso in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Fabuloso
The USPTO record for the Fabuloso mark lists Colgate-Palmolive Company as the owner of record (serial number 87847666). That name matches the owner named above.[2]
Ownership timeline of Fabuloso
- Current owner Colgate-Palmolive [1] verified
Where Fabuloso sits in Colgate-Palmolive
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colgate-Palmolive ownership tree →
See the full Colgate-Palmolive brand portfolio (15) →
Other brands owned by Colgate-Palmolive
Colgate-Palmolive controls 15 brands on Brandtree, 4 of them in home care.
Also in home care
Founded in the 1980s
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Colgate-Palmolive has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
| Mr. Clean | Procter & Gamble | 🇺🇸 United States |
About the owner: Colgate-Palmolive
Colgate-Palmolive is a publicly listed company headquartered in New York, United States, founded in 1806. Brandtree records 15 brands under its control, and it is listed as NYSE: CL.
Colgate-Palmolive traces to a New York soap and candle business started in 1806 and took its present form in 1928. Oral care is its largest business, and its Hill's Pet Nutrition subsidiary is a major veterinary pet food maker.
Colgate-Palmolive: full profile, brands and acquisition history →
🇻🇪 Fabuloso and other Venezuelan brands
Brandtree records a controlling owner for 25 brands that began in Venezuela. 3 of them (12%) are now controlled by a company headquartered in another country, Fabuloso among them.
- Las Llaves — Empresas Polar 🇻🇪
- Angostura aromatic bitters — Angostura 🇹🇹
- Avior Airlines — Avior Airlines 🇻🇪
- Club Social — Mondelēz 🇺🇸
- Conviasa — Conviasa 🇻🇪
- Estelar — Estelar 🇻🇪
Frequently asked questions
Who is the parent company of Fabuloso?
The parent company of Fabuloso is Colgate-Palmolive, a publicly listed company headquartered in the United States.
Is Fabuloso Venezuelan or American?
Fabuloso originated in Venezuela in 1980, but it is owned today by Colgate-Palmolive, which is headquartered in the United States. So Fabuloso is a Venezuelan-origin brand under American ownership.
Is Fabuloso still owned by Colgate-Palmolive?
Yes. As of 4 October 2026, Fabuloso is still owned by Colgate-Palmolive. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colgate-Palmolive Company Annual Report on Form 10-K filed 2026-02-23 — SEC EDGAR, SEC Form 10-K, published 23 February 2026; retrieved 16 September 2026.
- [2] USPTO: FABULOSO, serial 87847666 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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