Clorox: brands it owns and its ownership tree
Clorox (NYSE: CLX) is a publicly listed company headquartered in Oakland, California, United States that owns 12 consumer brands across 4 categories.[1][2]
Clorox began in 1913 producing liquid bleach in Oakland, California. Procter & Gamble bought it in 1957 but was forced to divest it in 1969 after an antitrust ruling, and it has been independent since.
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brands owned
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4
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- The Clorox Company
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Oakland, California, United States
- Founded
- 1913
- Tickers
- NYSE: CLX
- Revenue
- $7.1 billion (2025)[2]
- SEC CIK
- 0000021076
- Wikidata
- Q1093066
- Website
- www.thecloroxcompany.com
- Last verified
- · 3 sources
What Clorox's annual report says about its business
Read from Clorox's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Health and Wellness, Household, Lifestyle, International:
Operating segments are then aggregated into four reportable segments: Health and Wellness, Household, Lifestyle and International.
Acquisitions and disposals named in the filing
- Acquired: GOJO (April 1, 2026), $2.15 billion; P&G's 20% interest in the Glad joint venture (March 2, 2026), $476 million.
The Company's level of indebtedness has increased, and may continue to increase, in connection with recent strategic transactions, including the acquisition of GOJO for approximately $2.15 billion on April 1, 2026, which was primarily debt-financed, and the purchase of P&G's 20% interest in the Glad joint venture, which was paid in cash for $476 million on March 2, 2026.
- Acquired: GOJO business (April 2026).
The Company also maintains research and development capabilities at other domestic and international locations, including in connection with the GOJO business acquired in April 2026.
- Acquired: GOJO (now operating as Clorox Purell) (April 1, 2026).
In particular, on April 1, 2026, the Company completed its acquisition of GOJO (now operating as Clorox Purell), a significant strategic transaction that expands the Company's position in health and hygiene and increases its presence in B2B channels, including healthcare and other institutional markets.
- Sold or exited: Better Health VMS business (September 2024).
For example, in March and September 2024, the Company completed the sale of its Argentina business and its Better Health VMS business, respectively, and recorded a loss for each sale.
Clorox in numbers
- Clorox owns 12 consumer brands tracked here across 4 top-level categories; the largest is home care with 8 brands.[1]
- 1 of its brands originated outside United States.
Clorox financial history
Headline figures from Clorox's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $6.72bn to $7.1bn, an average of 1.1% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $7.1bn | — | — | $810m | $5.56bn | $2.48bn | 10-K | |
| $7.09bn | — | — | $280m | $5.75bn | $2.48bn | 10-K | |
| $7.39bn | — | — | $149m | $5.95bn | $2.48bn | 10-K | |
| $7.11bn | — | — | $462m | $6.16bn | $2.47bn | 10-K | |
| $7.34bn | — | — | $710m | $6.33bn | $2.48bn | 10-K | |
| $6.72bn | — | — | $939m | $6.21bn | $2.78bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Clorox owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Food (1)
Full portfolio, 12 brands, with sources → · Competitors by shared categories →
Clorox in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 54930044KVSC06Z79I06
- Registered name
- THE CLOROX COMPANY (US)
- Registration status
- Issued · record updated 17 February 2026
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Clorox SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Regulation FD disclosure; Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure | |
| 8-K | Regulation FD disclosure; Other events | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Regulation FD disclosure |
Frequently asked questions
What brands does Clorox own?
Clorox owns 12 consumer brands tracked here, including Kingsford, Pine-Sol, Clorox, Fresh Step, Formula 409 and Scoop Away.
Is Clorox an American company?
Yes. Clorox is headquartered in Oakland, California, United States and was founded in 1913.
Who owns Clorox?
Clorox is a publicly listed company owned by its shareholders; it trades as CLX on the NYSE.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 16 September 2026.
- [2] The Clorox Company: Form 10-K for the year ended 2025-06-30 (revenue) — SEC EDGAR, SEC Form 10-K, published 8 August 2025; retrieved 4 October 2026.
- [3] The Clorox Company: Timeline — The Clorox Company, Official document; retrieved 3 October 2026.
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