Who owns Liquid-Plumr?
Liquid-Plumr is owned by Clorox (the United States, NYSE: CLX), which has owned the brand since 1969.[1][2]
Evidence: The Clorox Company Annual Report on Form 10-K filed 2026-08-07, SEC EDGAR, 7 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Clorox Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇺🇸 United States
- Founded
- 1960
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Parent ticker
- NYSE: CLX
- Trademark registrant
- Clorox Company, The (USPTO)
- Last verified
- · 3 sources
About Liquid-Plumr
Liquid-Plumr is a drain opener brand launched in 1960 and acquired by Clorox in 1969, sold in gel formulations designed to sink through standing water to reach a blockage. It competes with Drano in a category where the two brands have divided the American market for decades.
How often Clorox names Liquid-Plumr in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Liquid-Plumr
The USPTO record for the Liquid-Plumr mark lists Clorox Company, The as the owner of record (serial number 85898400). That name matches the owner named above.[3]
Ownership timeline of Liquid-Plumr
Where Liquid-Plumr sits in Clorox
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clorox ownership tree →
See the full Clorox brand portfolio (12) →
Other brands owned by Clorox
Clorox controls 12 brands on Brandtree, 8 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Clorox has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
| Mr. Clean | Procter & Gamble | 🇺🇸 United States |
About the owner: Clorox
Clorox is a publicly listed company headquartered in Oakland, California, United States, founded in 1913. Brandtree records 12 brands under its control, and it is listed as NYSE: CLX.
Clorox began in 1913 producing liquid bleach in Oakland, California. Procter & Gamble bought it in 1957 but was forced to divest it in 1969 after an antitrust ruling, and it has been independent since.
🇺🇸 Liquid-Plumr and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Liquid-Plumr is not one of them.
- 3-IN-ONE — WD-40 Company 🇺🇸
- Air Wick — Reckitt 🇬🇧
- Ajax — Colgate-Palmolive 🇺🇸
- All-Clad — Groupe SEB 🇫🇷
- Amazon Basics — Amazon 🇺🇸
- American Girl — Mattel 🇺🇸
Frequently asked questions
Who is the parent company of Liquid-Plumr?
The parent company of Liquid-Plumr is Clorox, a publicly listed company headquartered in the United States.
Is Liquid-Plumr American?
Yes. Liquid-Plumr originated in the United States in 1960 and its owner, Clorox, is also headquartered in the United States.
Since when has Clorox owned Liquid-Plumr?
Clorox has owned Liquid-Plumr since 1969.
Is Liquid-Plumr still owned by Clorox?
Yes. As of 3 October 2026, Liquid-Plumr is still owned by Clorox. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 16 September 2026.
- [2] The Clorox Company: Timeline — The Clorox Company, Official document; retrieved 3 October 2026.
- [3] USPTO: LIQUID-PLUMR, serial 85898400 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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