Who owns Scoop Away?
Scoop Away is owned by Clorox (the United States, NYSE: CLX), which has owned the brand since 1999.[1][2]
Evidence: The Clorox Company Annual Report on Form 10-K filed 2026-08-07, SEC EDGAR, 7 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Clorox Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇺🇸 United States
- Founded
- 1990
- Category
- Pet & animal care › Pet supplies & services › Pet supplies
- Parent ticker
- NYSE: CLX
- Trademark registrant
- THE CLOROX PET PRODUCTS COMPANY (USPTO)
- Last verified
- · 3 sources
About Scoop Away
Scoop Away is Clorox's value clumping cat litter, positioned below Fresh Step on price. The two brands together give the company a substantial share of the American litter market. Running two litters at different prices is the same shelf strategy the company uses in cleaning, where it also sells at more than one tier.
How often Clorox names Scoop Away in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Scoop Away
The USPTO record for the Scoop Away mark lists THE CLOROX PET PRODUCTS COMPANY as the owner of record (serial number 74025837). That name matches the owner named above.[3]
Ownership timeline of Scoop Away
Where Scoop Away sits in Clorox
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clorox ownership tree →
See the full Clorox brand portfolio (12) →
Other brands owned by Clorox
Clorox controls 12 brands on Brandtree, 2 of them in pet & animal care.
Also in pet & animal care
- Fresh Step (1986)
Other brands in pet supplies, and who owns them
The 28 brands in pet supplies on Brandtree belong to 14 owners. The largest is Tractor Supply, with 3; Clorox has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aqueon | Central Garden & Pet | 🇺🇸 United States |
| Frisco | Chewy | 🇺🇸 United States |
| Musti | Sonae | 🇵🇹 Portugal |
| 4health | Tractor Supply | 🇺🇸 United States |
| BarkBox | BARK | 🇺🇸 United States |
| Melo Pet & Garden | Grupo Melo | 🇵🇦 Panama |
| Cat's Pride | Oil-Dri | 🇺🇸 United States |
| Reddy | Petco | 🇺🇸 United States |
About the owner: Clorox
Clorox is a publicly listed company headquartered in Oakland, California, United States, founded in 1913. Brandtree records 12 brands under its control, and it is listed as NYSE: CLX.
Clorox began in 1913 producing liquid bleach in Oakland, California. Procter & Gamble bought it in 1957 but was forced to divest it in 1969 after an antitrust ruling, and it has been independent since.
🇺🇸 Scoop Away and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Scoop Away is not one of them.
- 4health — Tractor Supply 🇺🇸
- Advantage — Elanco 🇺🇸
- American Journey — Chewy 🇺🇸
- Apoquel — Zoetis 🇺🇸
- Aqueon — Central Garden & Pet 🇺🇸
- Aureomycin — Phibro 🇺🇸
Frequently asked questions
Who is the parent company of Scoop Away?
The parent company of Scoop Away is Clorox, a publicly listed company headquartered in the United States.
Is Scoop Away American?
Yes. Scoop Away originated in the United States in 1990 and its owner, Clorox, is also headquartered in the United States.
Since when has Clorox owned Scoop Away?
Clorox has owned Scoop Away since 1999.
Is Scoop Away still owned by Clorox?
Yes. As of 3 October 2026, Scoop Away is still owned by Clorox. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 16 September 2026.
- [2] The Clorox Company: Timeline — The Clorox Company, Official document; retrieved 3 October 2026.
- [3] USPTO: SCOOP AWAY, serial 74025837 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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