Who owns Brita?
Brita is owned by Clorox (the United States, NYSE: CLX).[1]
Evidence: The Clorox Company Annual Report on Form 10-K filed 2026-08-07, SEC EDGAR, 7 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Clorox Company verified
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇩🇪 Germany
- Founded
- 1966
- Category
- Home care › Household goods & storage › Kitchenware & small appliances
- Parent ticker
- NYSE: CLX
- Trademark registrant
- BRITA LP (USPTO)
- Last verified
- · 2 sources
About Brita
Brita water filters were invented in Germany in 1966 and named after the founder's daughter, using ion-exchange resin and activated carbon in a replaceable cartridge. Clorox owns the brand in North America and South America while Brita GmbH owns it elsewhere, another case of one name with two owners.
What Clorox's annual report says about Brita
Sentences about Brita from Clorox's latest annual filing[1], copied word for word.
Products within this segment include dressings, dips, seasonings and sauces, primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand.
How often Clorox names Brita in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Brita
The USPTO record for the Brita mark lists BRITA LP as the owner of record (serial number 76177663). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Brita
Where Brita sits in Clorox
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clorox ownership tree →
See the full Clorox brand portfolio (12) →
Other brands owned by Clorox
Clorox controls 12 brands on Brandtree, 8 of them in home care.
Also in home care
- Clorox (1913)
- Formula 409 (1957)
- Glad (1963)
- Kingsford (1920)
- Liquid-Plumr (1960)
- Pine-Sol (1929)
- Tilex (1978)
Other brands in kitchenware & small appliances, and who owns them
The 105 brands in kitchenware & small appliances on Brandtree belong to 36 owners. The largest is Arçelik, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Arçelik | Arçelik | 🇹🇷 Turkey |
| AQUA | Haier | 🇨🇳 China |
| COLMO | Midea | 🇨🇳 China |
| All-Clad | Groupe SEB | 🇫🇷 France |
| Balay | BSH | 🇩🇪 Germany |
| Hamilton Beach | Hamilton Beach Brands | 🇺🇸 United States |
| Amica | Amica | 🇵🇱 Poland |
| Baratza | Breville Group | 🇦🇺 Australia |
Every brand in kitchenware & small appliances and its owner →
About the owner: Clorox
Clorox is a publicly listed company headquartered in Oakland, California, United States, founded in 1913. Brandtree records 12 brands under its control, and it is listed as NYSE: CLX.
Clorox began in 1913 producing liquid bleach in Oakland, California. Procter & Gamble bought it in 1957 but was forced to divest it in 1969 after an antitrust ruling, and it has been independent since.
🇩🇪 Brita and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country, Brita among them.
Frequently asked questions
Who is the parent company of Brita?
The parent company of Brita is Clorox, a publicly listed company headquartered in the United States.
Is Brita German or American?
Brita originated in Germany in 1966, but it is owned today by Clorox, which is headquartered in the United States. So Brita is a German-origin brand under American ownership.
Is Brita still owned by Clorox?
Yes. As of 9 October 2026, Brita is still owned by Clorox. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Clorox Company Annual Report on Form 10-K filed 2026-08-07 — SEC EDGAR, SEC Form 10-K, published 7 August 2026; retrieved 16 September 2026.
- [2] USPTO: BRITA, serial 76177663 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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