Who owns Ariel?
Ariel is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1967
- Category
- Home care › Laundry › Laundry detergent
- Parent ticker
- NYSE: PG
- Trademark registrant
- PROCTER & GAMBLE COMPANY, THE (USPTO)
- Last verified
- · 2 sources
About Ariel
Ariel is Procter & Gamble's flagship laundry detergent across Europe, Latin America, the Middle East and South Asia, launched in the United Kingdom in 1967 as one of the first detergents with enzymes to break down protein stains. It sits alongside Tide, which occupies the same position in North America.
How often Procter & Gamble names Ariel in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Ariel
The USPTO record for the Ariel mark lists PROCTER & GAMBLE COMPANY, THE as the owner of record (serial number 72362069). That name matches the owner named above.[2]
Ownership timeline of Ariel
- Current owner Procter & Gamble [1] verified
Where Ariel sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.
Also in home care
- Bounce (1972)
- Cascade (1953)
- Dawn (1973)
- Downy (1960)
- Fairy (1898)
- Febreze (1996)
- Gain (1969)
- Mr. Clean (1958)
- Swiffer (1999)
- Tide (1946)
Founded in the 1960s
- Bounty (1965)
- Head & Shoulders (1961)
- Pampers (1961)
- Puffs (1960)
- Safeguard (1963)
Other brands in laundry detergent, and who owns them
The 47 brands in laundry detergent on Brandtree belong to 25 owners. The largest is Alicorp, with 4; Procter & Gamble has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bolívar | Alicorp | 🇵🇪 Peru |
| Dr. Wool | Jyothy Labs | 🇮🇳 India |
| Ciclón | La Fabril | 🇪🇨 Ecuador |
| Savon Étoile | SCS | 🇨🇲 Cameroon |
| Magic | Sulfo Rwanda | 🇷🇼 Rwanda |
| LIQ | Aekyung | 🇰🇷 South Korea |
| Msafi | Bidco Africa | 🇰🇪 Kenya |
| Roku | Dinant | 🇭🇳 Honduras |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇬🇧 Ariel and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Ariel among them.
- Belling — Glen Dimplex 🇮🇪
- CDA — Amica 🇵🇱
- Cillit Bang — Reckitt 🇬🇧
- Comfort — Unilever 🇬🇧
- Daler-Rowney — F.I.L.A. 🇮🇹
- Dyson — Dyson 🇸🇬
Official recalls involving Ariel products
1 recall notice from government regulators matched to Ariel. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Tide Pods, Gain Flings, Ace Pods and Ariel Pods liquid laundry detergent packets packaged in flexible film bags. This recall announcement applies only to bags… — CPSC,
Reason given: The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children and other vulnerable populations if…
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Ariel?
The parent company of Ariel is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Ariel British or American?
Ariel originated in the United Kingdom in 1967, but it is owned today by Procter & Gamble, which is headquartered in the United States. So Ariel is a British-origin brand under American ownership.
Is Ariel still owned by Procter & Gamble?
Yes. As of 25 September 2026, Ariel is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: ARIEL, serial 72362069, registration 0929735 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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