Brandtree

Who owns Fairy?

Fairy is owned by Procter & Gamble (the United States, NYSE: PG).[1]

Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .

Key facts

Current owner
The Procter & Gamble Company verified
Owner HQ
🇺🇸 United States, Cincinnati, Ohio
Origin
🇬🇧 United Kingdom
Founded
1898
Category
Home care › Household cleaning › Dishwashing
Parent ticker
NYSE: PG
Last verified
· 1 sources

About Fairy

Fairy began as a British soap in 1898, made by Thomas Hedley of Newcastle, and became a washing-up liquid in 1960. Procter & Gamble acquired Hedley in 1930. The brand covers dishwashing liquid, dishwasher tablets and, in some markets, laundry products for sensitive skin.

How often Procter & Gamble names Fairy in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.

Annual report filedTimes Fairy is named
20261
20251
20241

Ownership timeline of Fairy

Owners of Fairy over 1898 to 2026 Procter & Gamble start not recorded–present Procter & Gamble (start not recorded) 1900192019401960198020002020
  1. Current owner Procter & Gamble [1] verified

Where Fairy sits in Procter & Gamble

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Fairy sits in Procter & Gamble Tree of 38 brands under Procter & Gamble. Procter & Gamble Fairy Align Always Ariel Bounce Bounty and 32 more

Open the full Procter & Gamble ownership tree →

See the full Procter & Gamble brand portfolio (38) →

Other brands owned by Procter & Gamble

Procter & Gamble controls 38 brands on Brandtree, 11 of them in home care.

Also in home care

Founded in the 1890s

All Procter & Gamble brands →

Other brands in dishwashing, and who owns them

The 27 brands in dishwashing on Brandtree belong to 20 owners. The largest is Ypê, with 3; Procter & Gamble has 3.

BrandOwnerOwner based in
Assolan Ypê 🇧🇷 Brazil
Bom Bril Bombril 🇧🇷 Brazil
Pril Henkel 🇩🇪 Germany
CHARMY Lion 🇯🇵 Japan
Scotch-Brite 3M 🇺🇸 United States
Sway Aekyung 🇰🇷 South Korea
Nuru Bidco Africa 🇰🇪 Kenya
Fassi CasaLuker 🇨🇴 Colombia

Every brand in dishwashing and its owner →

About the owner: Procter & Gamble

Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.

Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.

Procter & Gamble: full profile, brands and acquisition history →

🇬🇧 Fairy and other British brands

Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Fairy among them.

All British brands and who owns them →

Frequently asked questions

Who is the parent company of Fairy?

The parent company of Fairy is Procter & Gamble, a publicly listed company headquartered in the United States.

Is Fairy British or American?

Fairy originated in the United Kingdom in 1898, but it is owned today by Procter & Gamble, which is headquartered in the United States. So Fairy is a British-origin brand under American ownership.

Is Fairy still owned by Procter & Gamble?

Yes. As of 16 September 2026, Fairy is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.

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