Who owns Pampers?
Pampers is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1961
- Category
- Personal care & beauty › Tissue & paper hygiene › Diapers & baby wipes
- Parent ticker
- NYSE: PG
- Trademark registrant
- Procter & Gamble Company, The (USPTO)
- Last verified
- · 2 sources
About Pampers
Pampers was created by Procter & Gamble researcher Victor Mills, who was looking for an alternative to washing his grandchild's cloth nappies, and launched in 1961. It made disposable nappies a mass-market product and remains one of the largest brands the company owns by revenue.
What Procter & Gamble's annual report says about Pampers
Sentences about Pampers from Procter & Gamble's latest annual filing[1], copied word for word.
We generally have the number one or number two market share position in the markets in which we compete, primarily behind our Pampers brand.
How often Procter & Gamble names Pampers in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Pampers
The USPTO record for the Pampers mark lists Procter & Gamble Company, The as the owner of record (serial number 72134492). That name matches the owner named above.[2]
Ownership timeline of Pampers
- Current owner Procter & Gamble [1] verified
Where Pampers sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
Also in personal care & beauty
- Always (1983)
- Bounty (1965)
- Braun (1921)
- Charmin (1928)
- Crest (1955)
- Gillette (1901)
- Head & Shoulders (1961)
- Herbal Essences (1971)
- Ivory (1879)
- Luvs (1976)
- Native (2015)
- Olay (1952)
- Old Spice (1937)
- Oral-B (1950)
- Pantene (1945)
- Puffs (1960)
- Safeguard (1963)
- Secret (1956)
Founded in the 1960s
Other brands in diapers & baby wipes, and who owns them
The 26 brands in diapers & baby wipes on Brandtree belong to 19 owners. The largest is Kimberly-Clark, with 3; Procter & Gamble has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| GoodNites | Kimberly-Clark | 🇺🇸 United States |
| BBTips | CMPC | 🇨🇱 Chile |
| Barlie | Golrang Industrial Group | 🇮🇷 Iran |
| Anerle | Hengan | 🇨🇳 China |
| MamyPoko | Unicharm | 🇯🇵 Japan |
| Savlon Twinkle | ACI Limited | 🇧🇩 Bangladesh |
| Pee&Poo | Artsana | 🇮🇹 Italy |
| Gental Care | Bidco Africa | 🇰🇪 Kenya |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Pampers and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Pampers is not one of them.
Frequently asked questions
Who is the parent company of Pampers?
The parent company of Pampers is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Pampers American?
Yes. Pampers originated in the United States in 1961 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Pampers still owned by Procter & Gamble?
Yes. As of 8 October 2026, Pampers is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: PAMPERS, serial 72134492, registration 0745513 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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